The Function Of Textures
We love texture on the Web for a multitude of reasons. Design decisions shouldn’t be made simply on the basis of, “Oh, well. It looks good.” Design should serve a purpose, and each decision about texture should be made by weighing the pros and cons. Let’s start by going over some of the key benefits.
via The Whys And The Hows Of Textures In Web Design – Smashing Magazine.
Companies that must grapple with whether to maintain their Facebook pages in-house or outsource them to firms – thus adding another line item to their budgets – are finding the decision harder to make.For while Facebook is indeed enhancing its own features for DIY users, third-party providers are also beefing up their own offering. The latest example of the former is new functionality Facebook appears to be testing that gives page administrators “per post” data.
via DIY Facebook Page Management: The Choice Gets Harder – MarketingVOX.
Orabrush can thank a $28 Facebook ad buy for helping get its $5 tongue brushers into 3,500 Walmart stores. The retail partnership, announced today by Salt Lake City-based Orabrush, seemed in peril just a few months ago as the brand’s marketers felt the big box retailer was icing them.
“We were talking with Walmart, but then they kind of blacked out on us,” Jeffrey Harmon, Orabrush’s CMO, told ClickZ News. “They stopped returning our emails. For weeks and weeks, they weren’t responding. And we didn’t want the thing to go cold.”
That’s when Harmon bought ads on Facebook’s self-service platform targeting college graduates in Bentonville, AR, where Walmart is headquartered. The ad copy stated that Walmart employees had bad breath.
via How Orabrush’s $28 Facebook Ad Buy Won Over Walmart | ClickZ.
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.
The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous “coupon” ? It had an engagement 39% above average.
On the other end of the spectrum, seemingly popular keywords, such as “sale”, “save,” “deal,” “% off” and “bargain” have lower-than-average engagement rates – 30% lower in the case of “sale.”
Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.
Facebook news feed updates by both users and Pages display a “Share” button that lets users repost that update to their friends. Updates that have been reposted at least once display a count of how many times they’ve been reposted next to a link labeled “View Shares”. This link helps posts stand out in the feed and indicates to your audience that other users thought the update was important and its therefore worth reading, clicking or reposting. Its important for you to solicit Shares of your updates so they receive this distinction.
Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
via How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button.
A brand that embraces feedback — both positive and negative will be seen as open and receptive to its customer base. By acknowledging your imperfections in a transparent and authentic manner, you will find that you have an opportunity to convert some of your most negative critics into your strongest brand advocates.
Look at these examples of how to turn negative feedback into positive spin:
via How to use negative feedback to benefit your brand – iMediaConnection.com.
As the last year has been one of the most dynamic years of fans increase for many pages, Socialbakers looked at those with the most substantial growth rate. Some of the pages were launched recently, which speaks for their almost immediate jump. In order to give complete picture, we analyzed the pages based on their countries of origin.
Everyone says it’s hard to measure social good success. Well, non-profit consultancy Convio begs to differ. The firm recently put out an infographic showing that the Internet is the fastest-growing channel for non-profits.
The graphic compares money raised, awareness gained and a variety of other factors across a three-year period. Since 2008, non-profits have cracked the $1 billion mark for online fundraising. In 2010, the average online gift jumped up to $91.94.
As your Facebook Page grows in size and stature and begins to attract a healthy number of fans, so too will the level at which those same fans interact with your Page. Highly engaging Pages can quickly blossom into a valuable community, but the messages posted to your Wall by fans will not always be positive.
Here we’ll provide walk-throughs of Facebook’s native Page moderation tools, and explain how to execute a moderation strategy that protects your brand but doesn’t silence discussion.
via How to Use Facebook’s Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation.