Justin Ferrell, mobile strategist and developer at Digital Relativity, explains the fundamental differences between the user expectations of today’s most popular mobile platforms, and illustrates how developers can build cross-platform applications without neglecting the user experience
The words “cross-platform development” have a somewhat negative connotation within the mobile development community. When we think cross-platform, we immediately think of compromising designs and user experiences, with poor performance that caters to the lowest common denominator of device. There are so many people doing cross-platform development badly that we’ve started to assume that all cross-platform development is bad.
Like all things, there are bad examples of cross-platform development and design. But there are also some very good examples of applications that use cross-platform technologies and techniques.
Companies like Xamarin offer great cross-platform development products
Before we can understand going across platforms, it’s important that we understand the platforms themselves, the fundamental differences and what sort of experience they create for the end user.
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