Facebook’s News Feed algorithm is tweaked constantly to ensure a better experience for users and a more profitable experience for advertisers. The company announced the latest major change today, as stories shared automatically from third parties will receive a lower ranking in News Feed.
Facebook found that when a user posts content to News Feed through a third party or an app, that generally gets more activity than a post automatically generated via a third party. For instance, the News Feed post generated by automatically listening to a Spotify playlist or artist will move down in the algorithm, while an album or song manually shared via Spotify to Facebook will receive a better ranking.
According to Facebook’s Peter Yang, many times, automatically generated posts from a third party were marked as spam. Additionally, the users didn’t like how stories were being shared implicitly.