Even if you’re a small business, don’t neglect YouTube. More than ever, brand fans and loyalists are seeking out businesses on YouTube as supplemental outlets to a brand’s Facebook and Twitter presences. Consequently, the video-sharing site has proven hugely profitable for many companies.
Want to get in on the action? Here are eight examples of successful branding via YouTube.
via 8 Simple Tips For Your YouTube Ad Campaign : Money :: American Express OPEN Forum.
A nice chart on some social statistics.
via Making Your Brand More Social On The World Wide Web | Online Marketing Trends.
The Sunday circulars and coupons are a main reason why it is the most popular day of the week for newspapers. Consumers, it appears, have been trained to behave similarly on that day online as well, a blog post from Compete notes. Despite the steady drop in newspaper readers, consumers still flock to retailers’ sites such as Target or Best Buy to check for coupons on Sunday, Compete found.
“Based on the huge spikes in traffic on Sundays, it appears that consumer awareness of Sunday as the start of a new week of sales still appears to be strong. Sunday is one of the busiest days for consumers to visit both sites.”
via Sunday Still Drives Weekly Product Cycle – Even Online – MarketingVOX.
Let’s start out with addressing a few caveats. First, these senior Googlers could be posting a ton privately and we simply don’t know it. But it’s more likely that their lack of public engagement is indicative of their lack of engagement overall. This is especially true of Google’s management, which has an incentive to promote Google+ publicly.
You could also argue that the SVP of search or ads shouldn’t be expected to be heavily engaged on Google+, but given the fact that Google intends to integrate Google+ into everything it does, I don’t buy that argument either. When Google+ first launched, Gundotra told me personally that Google+ is an extension of Google itself, thus why the company chose the name.
It doesn’t matter how you slice it: if Google’s management truly believed in Google+ as the future of the company, they would be more engaged. Not being connected to a product that has such a direct correlation to the company’s future is dangerous. This is about leading by example. Why should Google employees be excited about Google+ if their managers aren’t excited?
via If Google’s Management Doesn’t Use Google+, Then Why Should You?.
Daily Deals sites are attracting millions of customers. It’s a lively marketplace with hundreds of companies competing for a limited number of users and businesses willing to give them a try.
How lively? It’s hot. According to researchers at Lab42, there are more than 660 deals sites online today. But is this sustainable? Certainly not all those sites will survive. Some of us here at Mashable are questioning whether the Daily Deals era is coming to a close.
It’s all about transparency. Because online marketing is such a highly specialized expertise, it’s too easy for an agency to “fake it” — that is, over-promise, overcharge, and under-deliver when it comes to results. To really know where your online marketing ROI stands, look for these top five red flags when evaluating an agency — whether you’re working with one already, or looking to bring one on board.
via Ways to tell your online marketing agency is faking it – iMediaConnection.com.
