Aug 182014
 
Cash-Register

From a marketing perspective, the old saying “you can never make a second first impression” means you better have a stellar pitch. And with the increasingly crowded and competitive digital space, making your first introduction stand out to a potential client may seem daunting. To find out how the top young professionals are approaching the matter, iMedia asked seven members of the Young Entrepreneur Council (YEC) the following question: In a vast sea of marketing and service provider pitches, what is the most effective tactic that salespeople use to get you to take their calls or set up a meeting?

via 7 sales pitch tactics that actually work – iMediaConnection.com.

 

Aug 182014
 
facebook

 

For the past few months, brands have experienced a decrease in the organic reach of their Facebook fan pages. Initially, many thought this was Facebook’s push for more paid advertising and paid promotion, but then the social network finally released its own explanation for why reach is decreasing.

Organic reach is important to all brands as it greatly impacts the potential audience of its updates and the resultant value Facebook can provide, whether it be simple engagement in the forms of “likes” or comments, or the wider advocacy of sharing and more tangible results of clicks, site visits, or actions.Facebook also stated, “To choose which stories to show, News Feed ranks each possible story from more to less important by looking at thousands of factors relative to each person.”

This relative importance is a key message that every page needs to consider, and it can be condensed into a simple mantra: Are you posting the right content to the right people at the right time? Here are five key tips that could help you to achieve greater reach and page engagement.

via 5 tips to increase organic reach on Facebook – iMediaConnection.com.