Apr 212016

One of the most crucial roles for advertising agencies today is leading a path through what is changing and what is not for clients. It’s vital that instead of clamouring for solutions, jumping to conclusions and joining bombastic “X is dead” conversations, that we understand these changes further. We need to understand the motivations, the behaviours and, most of all, establish the opportunities and threats. It’s from deep understanding and real empathy that we can create solutions and strategies.

via Adblocking could be the best thing for the advertising industry | Media Network | The Guardian.