Aug 182014


For the past few months, brands have experienced a decrease in the organic reach of their Facebook fan pages. Initially, many thought this was Facebook’s push for more paid advertising and paid promotion, but then the social network finally released its own explanation for why reach is decreasing.

Organic reach is important to all brands as it greatly impacts the potential audience of its updates and the resultant value Facebook can provide, whether it be simple engagement in the forms of “likes” or comments, or the wider advocacy of sharing and more tangible results of clicks, site visits, or actions.Facebook also stated, “To choose which stories to show, News Feed ranks each possible story from more to less important by looking at thousands of factors relative to each person.”

This relative importance is a key message that every page needs to consider, and it can be condensed into a simple mantra: Are you posting the right content to the right people at the right time? Here are five key tips that could help you to achieve greater reach and page engagement.

via 5 tips to increase organic reach on Facebook –



Mar 142013


Do you now how to measure your Engagement Rate? It´s an important social media metric that expresses how successful you are in engaging your audience within a social network.

It´s also a key performance indicator that has a direct impact on reach, as proven here, and drives the conversion of your fans to paying customers. We monitored the average Engagement Rates of Facebook Pages of different sizes and industries for a whole year, beginning from January 2012 to the end of January 2013, and reached the following conclusion: the more fans you have, the more challenging it gets to engage and reach more Facebook users. It´s only natural that engaging a larger fan base is more difficult, as it sets higher demands on the quality of the content – you need more people to Like, Comment on, and Share your posts in order to be successful.

READ MORE:  Is Your Business Benchmarking its Engagement Rate




Oct 012012

Secret Social Marketing Tip: Find out which social media platform works better for engaging your fans.

Brands need to make the decision as to which social platform they should focus on in order to gain maximum fan engagement. So, we looked at 12 key industries and examined whether brand activity on Facebook or Twitter can engage fans better and what are the reasons.

For the Media, the best channel is Twitter

When studying media performance on both social platforms, we found out that media post on Facebook five times less than brands. The Media engagement rate is only 47% of what brands reach on Facebook. On the other hand, the media engagement rate on Twitter represents 88% of what brands achieve on Twitter.

MOREThe perfect diet for your brand – is Facebook or Twitter Engagement better? – Socialbakers.


Sep 182012

Timeline best practices

  • Design and build compelling engagement apps that speak in a meaningful way to the brand’s audience and capture the brand’s essence.
  • Don’t expect fans to “find” the apps from clicking the tiles below the cover photo. Drive traffic to that engagement app, post about it in the Timeline every day, and drive through other media.
  • Make sure apps are mobile-aware. Visit your favorite brand page on the Facebook mobile app. Find a link in the Timeline to an app. In most cases, the link doesn’t work. With extra effort, it’s possible to ensure that engagement apps run optimally on both Facebook desktop and Facebook mobile.
  • Strive to deliver fresh, engaging content every day (questions, challenges, daily prizes, sweepstakes entries, comments) to entertain fans and keep them coming back.
  • Include engaging media (photos, videos) to grab attention.
  • Incorporate user-submitted content if possible. This not only gives the fan a personal feeling of participation, but also gives the brand interesting content that can be used as the subject of future posts.
  • Look at ways gamification elements, like leaderboards, can juice engagement.

Bad Timeline habits

  • Engagement apps that pull fans away from the Facebook page and funnel them onto a website cause fans to lose the social context and limit the potential of word-of-mouth sharing on Facebook.
  • Facebook is special, yet many brands don’t offer Facebook fans something unique they can’t get anywhere else. Leverage the highest share possible — one from a valued and trusted friend — and give Facebook fans something unique.
  • Brands tend to be averse to tapping advocates to learn and connect deeply. There’s a huge amount of insight to be gained from the fans that are willing to talk about what they’ve bought or experienced.
  • Brands that don’t maximize the full potential of Facebook ad products (ads, Sponsored Stories) to drive more traffic and maximize reach miss out on engagement. Those ad products are designed to amplify good social behaviors to a wider audience and can be highly leveraged.

MORE:  How Facebook Timeline measures up for brands single page view –


Sep 062012

Every startup dreams of building a thriving Facebook page, with millions of loyal, engaged fans who actively take part in contests, post comments, and share regularly — creating a viral buzz. But if you’ve managed a Facebook page, you know it’s not that easy and at times can be extremely challenging.

Here are five techniques that I’ve used to turbo-charge our Facebook strategy; we’ve grown to 14,000 fans with very little advertising, almost doubled our weekly total reach over the last 10 days (up 98 percent), and recently doubled our “people talking about this” measurement, increasing it by 113 percent.

Create a leader board and recognize your top fans

In addition to your ordinary posts and photos, it’s key to enable your fans to create a community. Give them a reason to interact with your page. We implemented an app powered by Booshaka called “Top Fans Pro.”

MORE:  5 techniques to turbo-charge your Facebook page


Jul 262012

Defining an organization’s digital strategy is the ultimate test in balance, creativity, and prioritization. For nonprofits, throw in the added constraints of a limited budget, sometimes limited manpower, and goals and tactics that differ from for-profit businesses (such as collecting donations as opposed to selling goods or services). I recently authored a white paper titled “Creating a Digital Strategy for Nonprofits – Part 1: Building Blocks of your Digital Strategy,” drawing on both my digital strategy expertise and track record of success with my agency’s clientele. The purpose of the paper is to give marketing leaders in nonprofit organizations a practical, step-by-step guide to defining and auditing the building blocks of their digital strategy and putting the foundations of a program in place to make it a living document that can be continually refined.

The white paper covers the process of auditing and defining the components that fit in your digital strategy and serve as the basis of your strategic recommendations. This process consists of six steps of goal-setting and identification, and a seventh step that outlines a plan, which you can analyze and adjust over time. It’s not rocket science; it’s just a simple and organized approach to creating a digital strategy to help grow your organization.

The first step in the process is to make sure you understand both your organizational goals and your audience goals,

MORE:  A step-by-step guide to digital strategy creation


May 142012

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Starbucks, Adidas and Ferrari, among others.) Also since February, average weekly circler engagement is up 112%, and content engagement is up 65%. Finally, 22% of the brands now have circler counts over 100,000, up from 13% including Nike, and after just two months. So it appears brands are prioritizing Google+ and trying to capitalize on participation.

But, as Josh Sternberg of Digiday describes, smart brands actively strategize on Google+, rather than treat it as yet another presence they need to fill. ESPN for example has 1.2 million Google+ followers. Sports fans like rich media, and ESPN knows that, so relies on high-quality images and videos of all-things sport, and interactions with fans.

The news media seems not to know what to make of it, and the highly-circulated Wall Street Journal, New York Times and USA Today have piddling followings on Google+ compared to their other social platforms.

SOURCE: Dismiss Google+ At Your Own Risk – MarketingVOX.


May 072012

Try to guess America’s most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again. According to comScore‘s most recent social networking data, from the month of March, the San Francisco based site Tagged engages users like no other service. It was the only site to finish in the top two in both of comScore’s engagement metrics.

Tagged users visited an average of 18 times each during March according to ComScore, second only to Facebook’s average of 36 visits per vistor. And each time a Tagged user visited the site, he or she stuck around for 12.1 minutes — which trailed only Tumblr 14.7 minutes and beat out Facebook 10.9 minutes.

Tagged co-founder and CEO Greg Tseng says he’s happy about ComScore’s March data, but that his company has been among America’s most engaging social networks for about a year now. The secret to Tagged’s success? A pivot Tseng and co-founder Johann Schleier-Smith made around the beginning of 2008.

SOURCE: Whats Americas Most Engaging Social Network? Youll Be Surprised.


Apr 202012

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why –


Apr 042012

“The Simpsons” topped our list of the fastest growing Facebook pages this week. There was also “Titanic,” the band LMFAO, several sports stars, a few blog-related pages, Miracle-Gro and Android app player for Windows PC BlueStacks.

Pages on our list this week grew from between 285,000 to 1.9 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.


via ‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages.