Sep 042012
 

In May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

Faster Application = Faster Growth?

The application has been often criticized for being too slow and unresponsive, but about two weeks ago, Facebook issued a massive update to its iOS app and it is now much faster and easier to use. Not to mention that iPads finally support Timeline and it looks great on the retina screen. Facebook for Android has also gone through a smaller update resulting in faster photo uploads.

Mobile Platforms – The Biggest Changes

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

MORE:  Facebook Mobile Hits 543 Million Users [Infographic] – Socialbakers.

 


Jul 252012
 

Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner.

The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.

MORE:  Social Media is Now a $16.9 Billion Business [REPORT].

 


Jul 042012
 

Zeke Camusio, CEO of The Outsourcing Company, offers his advice on building your personal brand online with the help of LinkedIn, Twitter and Facebook

The goal for any business person jumping into social media marketing is not to add friends and swap stories and pictures, but rather, to make new business connections.

As soon as you start networking, you increase your chances of reaching new customers. However, be prepared to work at it. Here I’ll give you some simple but effective tips for the three big ones, LinkedIn, Twitter and Facebook, to help you reach new customers, promote your business and drive traffic to your website.

MORE:  20 social networking tips for web designers

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May 212012
 

According to a recent poll by the Associated Press and CNBC, 46 percent of respondents think Facebook will “fade away as new things come along.” That’s an ominous data point for a company whose IPO dominated the news cycle last week, and claims some 900 million worldwide users.

Facebook seems to be infiltrating every facet of our lives. “Like” buttons appear on every website. “Like us on Facebook!” shouts at us during TV commercials. And more and more apps rely on Facebook to simply log in. It’s starting to feel more than a little oppressive — it’s like we’re living in a blue-and-white-painted jail cell.

And all this IPO madness is just foul icing on the cake.

So where do you turn when the world’s been stricken with Facebook fever? We rounded up seven apps that could satisfy your social networking needs should Facebook go down the tubes — or you just can’t take it anymore.

SOURCE 7 Social Networking Apps for When Facebook Jumps the Shark | Gadget Lab | Wired.com.

 


May 072012
 

Try to guess America’s most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again. According to comScore‘s most recent social networking data, from the month of March, the San Francisco based site Tagged engages users like no other service. It was the only site to finish in the top two in both of comScore’s engagement metrics.

Tagged users visited an average of 18 times each during March according to ComScore, second only to Facebook’s average of 36 visits per vistor. And each time a Tagged user visited the site, he or she stuck around for 12.1 minutes — which trailed only Tumblr 14.7 minutes and beat out Facebook 10.9 minutes.

Tagged co-founder and CEO Greg Tseng says he’s happy about ComScore’s March data, but that his company has been among America’s most engaging social networks for about a year now. The secret to Tagged’s success? A pivot Tseng and co-founder Johann Schleier-Smith made around the beginning of 2008.

SOURCE: Whats Americas Most Engaging Social Network? Youll Be Surprised.

 


Apr 112012
 

Google announced today a major redesign and a set of new features for users of its Google+ service. Navigation and several user interface features on Google+ pages have gotten a design makeover, and several new features aim to attract more users to share photos and promote more interactions with each other.

Google has overhauled navigation by making things simpler than its previous design. Pages now feature a cleaner, more minimalist look to match some of Googles more recent updates to other applications like Gmail. A new “ribbon” of icons for home, profile, pages, and photos simplifies access to some of its major features. These icons can now be customized to users individual preferences. The end result is that now pages have a very clean, streamlined look made up of app-like icons.

Google+s new look and features also emphasize photos now more than ever before. Photos are now displayed prominently, using more space on the browsers screen. The new layouts are larger and more elegant, and they resemble the photo displays on sites like Tumblr or Flickr.

READ MORE:

via Google+ updates its user interface, refines navigation and photos.