In May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!
Faster Application = Faster Growth?
The application has been often criticized for being too slow and unresponsive, but about two weeks ago, Facebook issued a massive update to its iOS app and it is now much faster and easier to use. Not to mention that iPads finally support Timeline and it looks great on the retina screen. Facebook for Android has also gone through a smaller update resulting in faster photo uploads.
Mobile Platforms – The Biggest Changes
North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.