Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what Pinterest users are pinning from their sites and, as a walkthrough video puts it, understand where those pins are going.
That means brands with verified accounts like Honda, McDonald’s, and Walmart can see how Pinterest users organize and share their content on the network and learn more about how those users want to incorporate the content into their lives, Pinterest says.
“Bloggers, businesses, and organizations often ask us, ‘What are people pinning from my websites?'” Pinterest Software Engineer Tao Tao writes in a blog post announcing the tool. “These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting.”
Web Analytics features include how many people have pinned from a brand’s site, how many people have seen the pins, and how many people have visited the brand’s site from Pinterest.
The Analytics page also has tabs for Most Repinned, Most Clicked, and Most Recent Pins. The blog post says this will give brands a better idea of what’s popular.