Why Facebook is Losing out to Pinterest: Pinterest Users Buy 15 times more

 Internet News, Marketing
Mar 112013
 

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Linkedin and Pinterest are among the top 2 social networks that has seen considerable scale in revenue and users last year and in an interesting research ” shows why Ecommerce and online retailers are throwing their might with Pinterest instead to spending on Facebook A recent chart from Comscore showed that ” Pinterest user base” outspends Facebook users and its ” Spending Power” or consumption patterns are more lucrative to marketers compared to any other social media site

The nature of Pinterest social community is more transactional as compared to other social networks . This is because its not only the numbers but the kind of ” product mix” Pinterest users engage in .

Not many know that 80% of the top Pinterest categories are related to commerce, and its no wonder why more jewelry,Apparels,and Cosmetic, Fashion and beauty chains are heavily investing on it As a result, Pinterest users who shop at Sephora spend 15 times more on its products than the brand’s Facebook followers.

READ MORE:  Why Facebook is Loosing out to Pinterest:Pinterest Users Buy 15 times more – Online Marketing Trends.