As a favorite hangout for the Millennial generation, Tumblr is already helping some brands reach this prized audience. (Check out some of the brands already on Tumblr here.) Every industry — from fashion to finance — is represented, and these companies are finding new and creative ways to connect to their customers using this platform.
Let’s take a look at a few of the opportunities your brand might be missing on Tumblr, as well as the brands that are getting it right.
Tumblr isn’t like any other social network, so a content strategy applied to Facebook, Twitter, or a blog won’t yield the same results on Tumblr. The most popular form of expression on the platform is visual — photos and GIFs (animated images).
To be successful on Tumblr, you first need to find a way to express the visual elements of your brand or message. This approach can showcase a different side of your brand, allowing you to communicate your brand’s personality in a new way. Striking images garner a great deal of attention on Tumblr.