Jan 162013


How do you choose the best social network for your content?

Know network demographics

First and foremost, know who is using the network. So many of us hear about how other businesses are using Facebook, LinkedIn, Pinterest, Instagram, Twitter, and the list goes on. That doesn’t mean every network is right for you. You need to know who is actually active in each network.

A report recently put out by Pew Research showed that the majority of users on Pinterest are women and the top users of Facebook are under 50. When you’re sharing content by network, you need to know the makeup of the network. This information should be a significant factor in choosing what to share.

Know fan and follower demographics

Along with the network as a whole, it’s important to get a sense of who your fans and followers are by channel. The demographics of your Facebook fans may be very different than that of your LinkedIn connections. The content they consume should therefore be different.

When evaluating demographics by network, there are a few places to look:

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