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Android Director: ‘We Have the Most Accurate, Conversational, Synthesized Voice in the World’

interface, Internet News 454 Responses »

Mar 132013

When Google unveiled its latest mobile operating system to the world last week, the company asked a reserved but extremely confident man named Hugo Barra to grab the microphone, and celebrate Android 4.1 as the best mobile operating system the world has seen. It couldn’t have been easy to sing the praises of an OS code-named “Jelly Bean” with a completely straight face, but Barra, Android’s director of product management, was cool and composed as he shared Android’s latest killer features.

There was the new graphically enhanced search tool, Google Now. There was the new voice-based search assistant — Google’s answer to Apple’s Siri. And there was also a new piece of hardware — the Nexus 7 — which would show off Android’s full potential. Barra anchored all these announcements, reporting the Google I/O news that the world was most interested in hearing.

And now he speaks directly with Wired about Google’s mobile future. We sat down with Barra last week at Google I/O to pick his brain about the Nexus 7, and all the other key Android announcements. Here is the edited conversation.

3 fresh ways to look at keywords

interface, Internet News, Your Brand 243 Responses »

Mar 042013

When it comes to keyword research, there are a number of great articles out there telling you where to look, what tools to use, and how to get started. Instead of focusing on the traditional tactics, I want to focus on some other ways businesses can identify and evaluate keywords using real customer data.

Internal site search

If you have an internal site search function, you’re potentially sitting on a wealth of keyword data. Visitors coming to your website or blog often use the site search function to find information on the company and its products, or to locate pieces of content they’ve read before.

The great thing about site search is it not only helps you discover keywords your customers are using, it can also help you identify navigational or content issues. If your customers are searching for something, it likely means they are having trouble finding what they are looking for. Does that content exist on the site? If so, you need to make it easier to locate. If it doesn’t, get cracking!

Google Analytics will track these internal searches for you. To enable site search, go to your profile settings and set to “Do Track Site Search.” If you need help identifying parameters, head over to the Google Analytics site for more information.

Google adds calculator to search results

interface, Internet News 118 Responses »

Jul 252012

Google has added a calculator to its search results.

After typing in a formula into its search, Google will spit out the answer in a new calculator it has brought to its results. Once the calculator is displayed, users can tap numbers and scientific functions to send it a new equation. The company’s search box will also still work.

Prior to this addition, Google allowed users to type into its search any equation. The search engine would then spit out the answer. However, this is the first time that Google has displayed an actual calculator its users can interact with.

MORE: Google adds calculator to search results | Internet & Media – CNET News.

Twitter to unveil major search and discovery update today

Internet News 376 Responses »

Jul 062012

Twitter could be planning a major update to its search and discovery feature later today, according to one of its employees.

Twitter’s Pankaj Gupta, who runs the company’s Personalization and Recommender Systems, sent out a tweet yesterday congratulating his team on an improvement to its search and discovery tools that, he says, will dramatically change the service.

“Search and discovery in Twitter [is] set to change forever after tomorrow,” Gupta tweeted. “Team — congrats and enjoy the enormity of your impact few understand today.”

Twitter has quickly realized that improving the user’s ability to access relevant information from the service is a key component in its future.

MORE: Twitter to unveil major search and discovery update today

Google: We drove $80 billion of U.S. economic activity last year

Internet News, Marketing 446 Responses »

Jul 022012

The search giant today unveiled its 2011 Economic Impact report, and said that its search and advertising tools, including AdWords and AdSense, drove $80 billion in economic activity across the U.S. last year. The company was able to reach that figure with help from “1.8 million businesses, Web site publishers, and non-profits across the U.S.”

In order to arrive at that figure, Google used some fancy math. The company estimates that businesses that use AdWords make $2 in revenue for every $1 they spend on the advertising platform. In addition, the company assumed that a business will receive five clicks in search results for every one click on their ads.

MORE: Google: We drove $80 billion of U.S. economic activity last year

Why consumers can’t find you online

Internet News, Marketing, Your Brand 354 Responses »

May 182012

Research shows that local search listings are now more important than any other type of listing because they provide the information searchers want quickly (URL, address, phone, coupons, operating hours, reviews, etc.). Local search listings were also found to be trustworthy because they immediately provide the relevant information consumers need to make a purchase decision.

Done in partnership by Localeze and 15miles, the 2012 Local Search Usage Study, conducted by comScore, found that 61 percent of respondents searching for local business information believe local search results are the most relevant, as shown in the chart below. Additionally, 58 percent found local search results to be the most trustworthy when compared to natural search results, paid search results, and paid results.

Gone are the days of “surfing the web.” Today’s consumers want to find information quickly, and they search with a purpose. They want to find information in the shortest time possible since many of them search on the go. By 2014, more users will access the web from mobile devices than from desktops and laptops — a shift that continues to accelerate.

Relevant local search results

With national advertisers dominating paid search, consumers searching the web for a local business near home will often get the closest national chain, which may or may not be the closest option. This leaves consumers dubious about web search because merchants close by are not found at the top.

This is why consumers go to local search, which has business listings and provides the best way for consumers to connect with businesses close to where they live and work. The popularity of location-based apps and social networks make it even more important for search results to produce business listings based on a searcher’s location. Needless to say, these listings must be accurate in providing phone numbers, directions, and so forth.

SOURCE Why consumers can’t find you online – iMediaConnection.com.

How Brands Can Meet Consumer Demand With Content

Marketing, Your Brand 230 Responses »

May 162012

With the cosmetics and hair care brand, they did a deep dive into data to discover what women were actually searching for when they thought about beauty and discovered a huge number of people were typing specific questions into google, like “how can I do my makeup like Lady Gaga?” In response, Demand worked to produce 1,126 videos in a matter of months and on a budget, each addressing a common “how to” search query.

Some key takeaways from this panel presentation:

– Search queries are getting longer – often ten words are more. People are looking for very specific content when they search, and if you can provide it, that’s a huge service.

– The best videos for this sort of marketing are “evergreen” – that is, they remain relevant for a long time (3-5 years) by containing generally useful content, rather than being attached to a trend, celebrity, or launch. A light touch on the branding also helps the videos feel authentic, and not tied to very specific products so much as the brand.

– If your brand is traditional, start with a test – produce just a few examples of the new content type and see how they perform in search and on your site. Success is your best shot at convincing the old guard to try new tactics.

– Social listening is of the utmost importance – in fact, L’Oriel has changed their call centers into customer listening and insight hubs. Understanding what people are saying about your products, and the surrounding industry, allows you to channel feedback to the right people and meet actual demand.

– Data is the key to staying on top as trends change – know where the landscape is headed, not just what’s working now.

SOURCE: How Brands Can Meet Consumer Demand With Content – Adrants.

It’s official: Google+ will be connected to everything

interface, Internet News 39 Responses »

Oct 032011

By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe, Google+ may have as many as 50 million registered users, which is not bad for a three-month old product. And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy. But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.

via It’s official: Google+ will be connected to everything — Tech News and Analysis.