3 fresh ways to look at keywords

 interface, Internet News, Your Brand
Mar 042013
 

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When it comes to keyword research, there are a number of great articles out there telling you where to look, what tools to use, and how to get started. Instead of focusing on the traditional tactics, I want to focus on some other ways businesses can identify and evaluate keywords using real customer data.

Internal site search

If you have an internal site search function, you’re potentially sitting on a wealth of keyword data. Visitors coming to your website or blog often use the site search function to find information on the company and its products, or to locate pieces of content they’ve read before.

The great thing about site search is it not only helps you discover keywords your customers are using, it can also help you identify navigational or content issues. If your customers are searching for something, it likely means they are having trouble finding what they are looking for. Does that content exist on the site? If so, you need to make it easier to locate. If it doesn’t, get cracking!

Google Analytics will track these internal searches for you. To enable site search, go to your profile settings and set to “Do Track Site Search.” If you need help identifying parameters, head over to the Google Analytics site for more information.

READ MORE:  3 fresh ways to look at keywords – iMediaConnection.com.