Do you now how to measure your Engagement Rate? It´s an important social media metric that expresses how successful you are in engaging your audience within a social network.
It´s also a key performance indicator that has a direct impact on reach, as proven here, and drives the conversion of your fans to paying customers. We monitored the average Engagement Rates of Facebook Pages of different sizes and industries for a whole year, beginning from January 2012 to the end of January 2013, and reached the following conclusion: the more fans you have, the more challenging it gets to engage and reach more Facebook users. It´s only natural that engaging a larger fan base is more difficult, as it sets higher demands on the quality of the content – you need more people to Like, Comment on, and Share your posts in order to be successful.