Mar 142013


Do you now how to measure your Engagement Rate? It´s an important social media metric that expresses how successful you are in engaging your audience within a social network.

It´s also a key performance indicator that has a direct impact on reach, as proven here, and drives the conversion of your fans to paying customers. We monitored the average Engagement Rates of Facebook Pages of different sizes and industries for a whole year, beginning from January 2012 to the end of January 2013, and reached the following conclusion: the more fans you have, the more challenging it gets to engage and reach more Facebook users. It´s only natural that engaging a larger fan base is more difficult, as it sets higher demands on the quality of the content – you need more people to Like, Comment on, and Share your posts in order to be successful.

READ MORE:  Is Your Business Benchmarking its Engagement Rate




Mar 132013


Doan began by explaining that nine months ago, OREO made a concerted effort to figure out how to communicate with consumers “in a new social space.” The brand realized there was a huge opportunity to engage with millennials instead in addition to the brand’s core audience of moms. And social media was the perfect place to do so. While Oreo certainly did plan to engage during the Super Bowl, much to the chagrin of conspiracy theorists, the brand did not pull the plug at the Mercedes-Benz Superdome

Bough pointed out that brands must have the “willingness to prepare” for events that may present opportunities to engage with customers. Learning how to respond in real time will be an important new skill for brands to master and fear must be left at the doorstep.

To the point that brands must be willing to engage, Berkowitz noted that if everyone involved with a brand marketing team isn’t on top of large live events that may present opportunities to engage, “odds are you aren’t doing your job.” It was also noted the the mentality of the campaign is still far too ingrained in the minds of marketers. There is no beginning, middle and end any longer. While planning will always play a role — Berkowitz shared that his team had several “dry runs” in advance of the Super Bowl — brands have to be nimble and ready to act on a moments notice when an opportunity presents itself.

via Why All Brands Need to be Real-Time Marketers.




Mar 042013


This presentation on “6 Social Media Tips for Traditional Media” was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (, the largest social media conference in Brazil.

The presentation cover six tips that online publishers should consider when implementing a new social media strategy or improving upon an existing strategy.




via Six Social Media Tips for Traditional Media.




Nov 192012

One of the hottest and fastest-growing social networks ” Pinterest”  has started a business  Pinterest which allows business and brands to use Pinterest for online brand building and marketing.

A growing number of brands has started embracing Pinterest , and it’s no surprise that a growing number of brands are making the image-centric service a part of their social media strategy.

But up until now, their activities on Pinterest have technically been in violation of the service’s rules, which forbade commercial usage.

The official rules of engagement changed yesterday, however, as Pinterest officially launched Pinterest for Business.

via Pinterest For Business Launched | Online Marketing Trends.




Sep 242012

Word of mouth is the king maker in today’s content playground. Here are two tips for getting audiences to share your articles and videos with their peers.

Getting your brand or agency noticed in today’s cluttered digital spectrum is one of the biggest challenges marketers face. What if you could get your audience to market for you, and like it? Word of mouth marketing has exploded thanks to social media platforms, and consumers are sharing their favorite brands and services with each other at an exponential rate. BuzzFeed CRO Andy Wiedlin tells iMedia’s Bethany Simpson ways you can get more social reach from your content.

MORE2 ways to help your content go viral –


Sep 112012

Working in digital media has always been about staying informed. Every new day brings with it a new industry development, whether it’s a corporate merger or the launch of a new marketing platform. Without a doubt, one of the biggest challenges digital agencies face is following the evolution of social marketing.

By now everyone in the business should be an active participant in social media by setting up accounts on social sites, experimenting with new platforms, and building a good list of people to follow on Twitter…but are they? Facing a busy work schedule and urgent client work, many digital marketing professionals don’t have time to read every social media newsletter in their inbox. They have enough on their plates without trying to catch up to an industry that never stops moving. The problem with this is that social media is now a critical part of every digital marketing professional’s work. It doesn’t matter if you’re a project manager, a software engineer, or a senior copywriter: Social media touches every aspect of a digital media campaign.

For the sake of your clients, who rely on your agency to be informed on social trends, you must make social media education a daily part of agency life. Here’s how.

MORE:  5 ways to boost your agencys social media IQ –


Sep 062012

Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their social media campaigns.

With Adobe Social, marketers can monitor mentions for their brand on Facebook and Twitter, find out which customers are the key influencers on each of these networks and track how much revenue is being generated from specific social media campaigns and posts. The platform also makes it easier to target ads to certain audiences, personalize a website based on how the user interacts with it and even build apps for Facebook, effectively making it an all-in-one marketing tool for companies.

The company demoed some of these features at an event in Salt Lake City earlier this year, but Adobe Social has only been available in beta to a small group of customers since then. Starting today, the platform is available to the general public for purchase.

MORE:  Adobe Takes on Salesforce with Social ROI Tool.


Sep 042012

These new platforms are social at their core. So it’s instantly about more than putting a few images on a page; it’s opening a window into your brand. What companies share must strike a balance between bringing to life a genuine brand story and providing content that inspires and compels action. Furthermore, marketing strategies for how brands engage with consumers should reflect how and why consumers are using those channels.

Following are tips for navigating the waters of these new visual platforms using a combination of direct marketing best practices and our learned understanding of digital and social behavior.

If you’ve ever been a part of a website implementation, you know the biggest sticker shock is always the photography — how much it costs to produce high quality photo inventory. Yet the rise of new visual platforms has made this component more important than ever. Brands must consider the quality of photography and what images should represent their products and services.

MORE:  How Pinterest and Instagram are changing your brand strategy –


Sep 042012

In May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

Faster Application = Faster Growth?

The application has been often criticized for being too slow and unresponsive, but about two weeks ago, Facebook issued a massive update to its iOS app and it is now much faster and easier to use. Not to mention that iPads finally support Timeline and it looks great on the retina screen. Facebook for Android has also gone through a smaller update resulting in faster photo uploads.

Mobile Platforms – The Biggest Changes

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

MORE:  Facebook Mobile Hits 543 Million Users [Infographic] – Socialbakers.


Aug 272012

Of course, you don’t want to avoid social, but you should try to pull those customers ready for a deeper relationship into your email campaigns. Tactically, this is simple. You can post a message leading to your newsletter, or host a form field right there in the social platform.

But you’ll need a good reason for an engaged social follower to become an email subscriber. You need to show not just the value of your emails, but appeal to the unique social character of that follower. And guess what — not all followers are the same.

MORE:  How to turn social followers into email subscribers –