Since the beginning of last year, we’ve seen a steady increase in the number of ad placements and supported platforms available to advertisers on Facebook. Now, knowing what options you have at your disposal is more important than ever!
Facebook took improvements in ad space pretty seriously and implementing these changes proved to be a successful – Facebook’s mobile efforts, in particular, are starting to achieve impressive results.
During the first quarter of 2013, 30% of Facebook’s ad revenue came from mobile devices, rising from 23% during the previous quarter and 14% the quarter before that. In the first quarter of 2012, Facebook mobile constituted 0% of its total revenue. The company has also begun focusing more on ads in the News Feed, opening up a lot of opportunities for advertisers.
Ad Placement Options
Currently, there are six different ad placements available to advertisers:
News Feed (desktop, mobile)
Logout Page (available only through Facebook IO)