analytics

Pinterest Adds Analytics for Verified Websites

Internet News, Your Brand 373 Responses »

Mar 142013

Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what Pinterest users are pinning from their sites and, as a walkthrough video puts it, understand where those pins are going.

That means brands with verified accounts like Honda, McDonald’s, and Walmart can see how Pinterest users organize and share their content on the network and learn more about how those users want to incorporate the content into their lives, Pinterest says.

“Bloggers, businesses, and organizations often ask us, ‘What are people pinning from my websites?'” Pinterest Software Engineer Tao Tao writes in a blog post announcing the tool. “These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting.”

Web Analytics features include how many people have pinned from a brand’s site, how many people have seen the pins, and how many people have visited the brand’s site from Pinterest.

The Analytics page also has tabs for Most Repinned, Most Clicked, and Most Recent Pins. The blog post says this will give brands a better idea of what’s popular.

3 fresh ways to look at keywords

interface, Internet News, Your Brand 243 Responses »

Mar 042013

When it comes to keyword research, there are a number of great articles out there telling you where to look, what tools to use, and how to get started. Instead of focusing on the traditional tactics, I want to focus on some other ways businesses can identify and evaluate keywords using real customer data.

Internal site search

If you have an internal site search function, you’re potentially sitting on a wealth of keyword data. Visitors coming to your website or blog often use the site search function to find information on the company and its products, or to locate pieces of content they’ve read before.

The great thing about site search is it not only helps you discover keywords your customers are using, it can also help you identify navigational or content issues. If your customers are searching for something, it likely means they are having trouble finding what they are looking for. Does that content exist on the site? If so, you need to make it easier to locate. If it doesn’t, get cracking!

Google Analytics will track these internal searches for you. To enable site search, go to your profile settings and set to “Do Track Site Search.” If you need help identifying parameters, head over to the Google Analytics site for more information.

3 steps to improve marketing productivity

Marketing 322 Responses »

Jan 082013

By leveraging marketing analytics, SMBs can visualize which campaigns are working and which ones are not. This helps SMBs allocate resources to the campaign activities with the highest payoffs. Below are three steps for how your SMB can turn marketing data into valuable information to improve campaign productivity and support better decision making in 2013.

Embrace the marketing analytics concept as a new way of doing business

The average SMB owner does not have a lot of time to investigate, evaluate, or pilot new marketing initiatives. She is starved for time and focused squarely on her business. In many cases, that business faces a fine line between success and failure, and marketing is a key factor in which side of the line the business lands. Outside of personnel, the average SMB’s largest investment is in marketing. And yet, the SMB owner is overwhelmed by the number of online marketing tools and their return-on-investment claims.

MORE: 3 steps to improve marketing productivity – iMediaConnection.com.