I have been involved in social media since the early days when Facebook was exclusively used by college students. I helped build one of the first and largest social agencies, MRY — now part of Publicis Group. I have since founded a social marketing platform for large brand marketers.
So, how can I view social media as the worst term in marketing when my career has been built upon it? In short, its a misleading term that confuses both consumers and marketers. Heres how:
Its NOT media
Its communication. Its how we communicate with groups of friends, share photos, and make plans. It is also a filter that we use to personalize what we read, watch, listen to, and do. Our social filters are key to achieve relevance in what we consume and how we remove the rapidly expansive noise.