Live Twitter Feed Appears in Print Ad [VIDEO]

 Marketing, Tech News
Oct 022012
 

The CW Television Network is promoting its fall lineup with a first-of-its kind print insert in the latest edition of Entertainment Weekly. The insert contains a small LCD screen that features looping video and the six latest tweets from @CW_Network beneath the words, “Follow Us Now.” It appears in 1,000 copies distributed across New York and Los Angeles.

“We’re always trying to look at things that are first to market, that are really going to let people know that we are a digital network and that digital media is part of our DNA,” Rick Haskins, executive vice president of marketing and digital programs at the CW, said in a phone interview. The network’s media agency, OMD, pitched the idea to CW, and then Twitter was brought on board to help execute it.

Per Haskins’ description, the ad is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.

 

 

 

MORE: Live Twitter Feed Appears in Print Ad [VIDEO].