Oct 012012
 

Secret Social Marketing Tip: Find out which social media platform works better for engaging your fans.

Brands need to make the decision as to which social platform they should focus on in order to gain maximum fan engagement. So, we looked at 12 key industries and examined whether brand activity on Facebook or Twitter can engage fans better and what are the reasons.

For the Media, the best channel is Twitter

When studying media performance on both social platforms, we found out that media post on Facebook five times less than brands. The Media engagement rate is only 47% of what brands reach on Facebook. On the other hand, the media engagement rate on Twitter represents 88% of what brands achieve on Twitter.

MOREThe perfect diet for your brand – is Facebook or Twitter Engagement better? – Socialbakers.