Tweeting is a science; however, a few basic tips will help ensure your Twitter page increases in follower quality. (Did you catch that? Quality, not quantity! More on that later.)
When it comes to Twitter, followers want to read engaging, interesting tweets. If you think of Twitter in terms of a book, readers do not keep reading the same boring books (or tweets) by the same boring authors (or tweeters). For followers, Twitter is just that: reading. For brands, Twitter is a social platform for which interacting with customers is essential, NOT marketing. Twitter is not an advertisement; it’s a conversation.
So, let’s start increasing your Twitter followers.
1) Use Twitter as a Social Outlet, Not a Marketing Tool