Simple ways to recycle your content

 Marketing, Your Brand  430 Responses »
Sep 192013
 

 internet-web

The great thing about content marketing is that businesses — big and small — can get started and become part of the conversation. They can make true connections with consumers and, more importantly, drive sales and leads for their products and services.

Anyone can get started without spending a penny, and great content produces long-term results. I’ve seen marketers bring in tons of business from articles written years ago. The only things you need are commitment and drive to build a content marketing strategy.

Still, it takes a long time to create content. There is no sense in creating great content to use only once and never see it again. Recycling content makes it easier to supply all the different channels you have to fill on a daily basis. I’m using the term recycle and not reuse. With recycling, you’ll be taking existing content and adding to it to create something slightly new. For SEO reasons, you don’t always want to reuse the same content everywhere — that’s duplicate content and you can get a penalty for it.

Here are tips for recycling content.

MORE:  Simple ways to recycle your content – iMediaConnection.com.

 

 

 

30 Must Read Blogs For Entrepreneurs Running a Startup

 Education, Internet News, Tech News  352 Responses »
Mar 112013
 

 launchrock

Here are 30 blogs I read consistently.  They’re well written, informative and actionable. Read these blogs and you’ll have strategies you can use today. Each recommendation includes a description of the value proposition and a link to a good article to start with.  I’ve sorted the blogs into general categories.

  • Tech & Startup News
  • Experienced Entrepreneurs
  • Comprehensive Resources
  • Blogging & Copywriting
  • Marketing & Analytics
  • Social Media
  • Community & Customer Support
  • Design & Conversion
  • SEO

READ MORE:  30 Must Read Blogs For Entrepreneurs Running a Startup – LaunchRock.

 

 

 

4 brands that are taking Tumblr by storm

 interface, Marketing, Your Brand  381 Responses »
Jan 242013
 

tumblr-icon

As a favorite hangout for the Millennial generation, Tumblr is already helping some brands reach this prized audience. (Check out some of the brands already on Tumblr here.) Every industry — from fashion to finance — is represented, and these companies are finding new and creative ways to connect to their customers using this platform.

Let’s take a look at a few of the opportunities your brand might be missing on Tumblr, as well as the brands that are getting it right.

Go native

Tumblr isn’t like any other social network, so a content strategy applied to Facebook, Twitter, or a blog won’t yield the same results on Tumblr. The most popular form of expression on the platform is visual — photos and GIFs (animated images).

To be successful on Tumblr, you first need to find a way to express the visual elements of your brand or message. This approach can showcase a different side of your brand, allowing you to communicate your brand’s personality in a new way. Striking images garner a great deal of attention on Tumblr.

MORE:  4 brands that are taking Tumblr by storm

 

 

 

LinkedIn Gets Serious About Content, Launches New ‘Follow’ and Blogging Features

 Internet News  504 Responses »
Oct 022012
 

LinkedIn doesn’t want you to think of it as a mere list of who has what gig, and where they’re going next. It wants to be the site you come back to again and again to find out what the people in your industry are up to, thinking, and writing on a daily basis.

The professional social network on Tuesday launched a “follow” feature that will allow the site’s users to follow one another’s posts without having to officially connect (something the site recommends you do only with people you know). More interestingly, LinkedIn is also rolling out a long-form publishing tool — basically a blogging tool — so people can post lengthier, media-rich updates to their profile pages. Both tools will be available on the desktop site and LinkedIn’s mobile apps.

“We think that content is one way that we can make users more productive and successful on LinkedIn. When you come on LinkedIn, we show you stuff that you need to pay attention to, to be better at your job,” LinkedIn Head of Content Products Ryan Roslansky told Wired. “We see this as a natural evolution. You can follow a company, an industry, a publisher, etc. — being able to follow other members and what they say on LinkedIn is just the next step.”

In essence, these new features mean LinkedIn users can now generate and consume original content on the site.

MORE: LinkedIn Gets Serious About Content, Launches New ‘Follow’ and Blogging Features | Gadget Lab | Wired.com.

 

6 Ways to Stay on Top of Social Media

 Education, Internet News  356 Responses »
Jul 092012
 

To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That’s because everything you know about Facebook, Twitter, and other social spaces today will somehow be different in six months. Layouts will be altered, features will be added or removed, and new social networks may pop up.

So how should you keep track of all these moving parts? Here are six tips for staying on top of social media.

MORE:  6 Ways to Stay on Top of Social Media.