Choosing your social network

 Marketing, Your Brand  256 Responses »
Jul 172012
 

People tend to start with the most well known, i.e. Facebook or Twitter, or they set up profiles on lots of different platforms and then struggle to keep them updated. This is what I would call a ‘tools first’ approach and it should be avoided if you want to get the best out of your social media activity.

There are two problems with this approach. First, you’re making an assumption that your target audience is actually using the platform. And second, if you are working with a small team, or on your own, it’s going to be a struggle to keep all of your profiles and pages effectively updated.

Before you do anything, start with your objectives; what are you trying to achieve? Do you want to drive traffic to your site? If so, which page do you want to drive them to? Or maybe you want to use social media to help drive new business enquiries or to position yourself as an expert in a particular subject.

Being clear on what you’re trying to achieve will make it much more likely that you will be successful.

via Choosing your social network | Opinion | .net magazine.

 

Firefox Developer: ‘Everybody Hates Firefox Updates’

 interface, Internet News  487 Responses »
Jul 102012
 

Mozilla’s Jono DiCarlo has come out to say what many a Firefox user has long been thinking: the rapid release cycle is killing Firefox.

DiCarlo has a long and well-argued post on how and why Firefox’s attempts to ape Google Chrome have not only made the browser less usable, but done the very thing Mozilla was trying to prevent — driving people to switch to Chrome.

The problem, argues DiCarlo, isn’t just the rapid releases, but the way Mozilla has handled them:

Ironically, by doing rapid releases poorly, we just made Firefox look like an inferior version of Chrome. And by pushing a never-ending stream of updates on people who didn’t want them, we drove a lot of those people to Chrome; exactly what we were trying to prevent.

That squares with the user feedback Webmonkey has received over the last year or so of rapid Firefox updates — comment after comment of fed-up users tired of the endless updates and dialog boxes. Less anecdotally, Webmonkey traffic from Firefox has declined from roughly 34 percent to roughly 30 percent since Firefox 4 and the rapid release cycle debuted.

MORE: Firefox Developer: ‘Everybody Hates Firefox Updates’ | Webmonkey | Wired.com.

 

6 Ways to Stay on Top of Social Media

 Education, Internet News  356 Responses »
Jul 092012
 

To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That’s because everything you know about Facebook, Twitter, and other social spaces today will somehow be different in six months. Layouts will be altered, features will be added or removed, and new social networks may pop up.

So how should you keep track of all these moving parts? Here are six tips for staying on top of social media.

MORE:  6 Ways to Stay on Top of Social Media.

 

Adobe Not Developing Flash Player for Android 4.1 Jelly Bean

 interface, Internet News  179 Responses »
Jul 052012
 

Upcoming Android 4.1 Jelly Bean devices, starting with Google’s recently unveiled Nexus 7 tablet, will not receive official Flash Player support from Adobe. Moreover, Adobe announced plans to pull Flash Player from the Google Play Store on August 15 for unsupported devices, and while you can expect Flash updates to roll out for older hardware running Android 4.0 or earlier, it’s clear the future lies in HTML5.

“Devices that don’t have the Flash Player provided by the manufacturer typically are uncertified, meaning the manufacturer has not completed the certification testing requirements. In many cases users of uncertified devices have been able to download the Flash Player from the Google Play Store, and in most cases it worked. However, with Android 4.1 this is no longer going to be the case, as we have not continued developing and testing Flash Player for this new version of Android and its available browser options. There will be no certified implementations of Flash Player for Android 4.1,” Adobe confirmed in a blog post.

MORE:  Maximum PC | Adobe Not Developing Flash Player for Android 4.1 Jelly Bean.