The End of Orkut : Why Google will never succeed in Social Media [graph]

 interface, Internet News  198 Responses »
Sep 252012
 

Once a media darling Orkut has been steadily  going downfall and following the MySpace way  has  seen the numbers of its daily visitors dwindle nearly 86% over the last year, suggesting that it  the Google powered Social Network is all ready to be bought over or sold to the largest bidder. Either way this once confirms what “ most of us “  already know ..Google ‘s experiments in social media has been more than a disaster. After shutting down more than 10 social products over the last   4 years

MORE:  Online Marketing Trends: The End of Orkut : Why Google will never succeed in Social Media.

 

Choosing your social network

 Marketing, Your Brand  256 Responses »
Jul 172012
 

People tend to start with the most well known, i.e. Facebook or Twitter, or they set up profiles on lots of different platforms and then struggle to keep them updated. This is what I would call a ‘tools first’ approach and it should be avoided if you want to get the best out of your social media activity.

There are two problems with this approach. First, you’re making an assumption that your target audience is actually using the platform. And second, if you are working with a small team, or on your own, it’s going to be a struggle to keep all of your profiles and pages effectively updated.

Before you do anything, start with your objectives; what are you trying to achieve? Do you want to drive traffic to your site? If so, which page do you want to drive them to? Or maybe you want to use social media to help drive new business enquiries or to position yourself as an expert in a particular subject.

Being clear on what you’re trying to achieve will make it much more likely that you will be successful.

via Choosing your social network | Opinion | .net magazine.

 

Adult Internet Users Are Socialites, Study Finds

 Internet News, Your Brand  363 Responses »
Sep 062011
 

 

 

According to a new study, 65 percent of American adult Internet users have interacted on a social media site like Facebook, Google+, or LinkedIn, supporting the often cited importance of social media marketing.

The social networking report from the Pew Internet & American Life Project has been asking adult Internet users in the United States about social media site visits since 2005 when just 8 percent of Internet users 18-years-old or older had visited one of the sites, compared with 65 percent just six years later. What’s more, for the first time, more than half of all American adults — Internet user or not — has visited a site like Facebook, LinkedIn, or Google+.

via Adult Internet Users Are Socialites, Study Finds | Practical eCommerce.