Choosing your social network

 Marketing, Your Brand
Jul 172012
 

People tend to start with the most well known, i.e. Facebook or Twitter, or they set up profiles on lots of different platforms and then struggle to keep them updated. This is what I would call a ‘tools first’ approach and it should be avoided if you want to get the best out of your social media activity.

There are two problems with this approach. First, you’re making an assumption that your target audience is actually using the platform. And second, if you are working with a small team, or on your own, it’s going to be a struggle to keep all of your profiles and pages effectively updated.

Before you do anything, start with your objectives; what are you trying to achieve? Do you want to drive traffic to your site? If so, which page do you want to drive them to? Or maybe you want to use social media to help drive new business enquiries or to position yourself as an expert in a particular subject.

Being clear on what you’re trying to achieve will make it much more likely that you will be successful.

via Choosing your social network | Opinion | .net magazine.