Mozilla’s Jono DiCarlo has come out to say what many a Firefox user has long been thinking: the rapid release cycle is killing Firefox.

DiCarlo has a long and well-argued post on how and why Firefox’s attempts to ape Google Chrome have not only made the browser less usable, but done the very thing Mozilla was trying to prevent — driving people to switch to Chrome.

The problem, argues DiCarlo, isn’t just the rapid releases, but the way Mozilla has handled them:

Ironically, by doing rapid releases poorly, we just made Firefox look like an inferior version of Chrome. And by pushing a never-ending stream of updates on people who didn’t want them, we drove a lot of those people to Chrome; exactly what we were trying to prevent.

That squares with the user feedback Webmonkey has received over the last year or so of rapid Firefox updates — comment after comment of fed-up users tired of the endless updates and dialog boxes. Less anecdotally, Webmonkey traffic from Firefox has declined from roughly 34 percent to roughly 30 percent since Firefox 4 and the rapid release cycle debuted.

MORE: Firefox Developer: ‘Everybody Hates Firefox Updates’ | Webmonkey | Wired.com.