May 132013


About 67 percent of Interbrands Top 100 Brands use Instagram, according to a recent study by Simply Measured.

Interbrands Top 100 ranks the top global brands each year. Brands in the top 100 include Starbucks, Nike, and MTV. According to Simply Measured, those three brands also have over one million Instagram followers.

The study found that Nike was the most popular brand to use Instagram. Simply Measured found the firm had 1,315,051 followers. Nikes followers reportedly grew over 50 percent on a quarter-by-quarter basis.

MTV was the second most popular brand to use Instagram. The study found that MTV had 1,290,237 followers. The music channels followers reportedly jumped 13 percent quarter-over-quarter.

Starbucks came in third for most popular brand on Instagram. Simply Measured found that the coffee shop had 1,205,752 Instagram followers. On a quarter-over-quarter basis the brands amount of followers grew 12 percent.

Simply Measured reported that Instagrams integration with Facebook has led it to gain ground on competing social networks. According to the study, brands on Instagram have more followers than those on Pinterest.

MORE: Study: Major Brands Cling to Instagram | ClickZ.




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