We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate as of early May 2013 of what search engine optimizers SEOs and webmasters should expect in the next few months:
via What to expect in SEO in the coming months.
Social media, although still quite a hot topic, is only one piece of the brand building and customer acquisition puzzle. An effective marketing strategy is inclusive of various mediums; each communicating the same message in their own unique way. Social media definitely has its place within a marketing strategy, but just like faxing, rarely is it the sole medium.
The reality is this isn’t a warning just for social media agencies; it’s a warning for any agency that tries to encapsulate their diverse marketing services within a single industry buzzword.
In a recent Adweek article about social media agencies becoming less social, Jim Tobin, president of Ignite Social Media, stated the following: “Social is a totally different discipline, it’s part SEO, it’s part [audience] development, it’s part advertising, and it is part PR. There’s a lot of interest in specialists out there.”
His view of social media is quite holistic, almost to the point where you could call these specialists “online marketing specialists.”
MORE: Why social media agencies are a farce – iMediaConnection.com.
Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught. They’ve supplemented backgrounds in marketing, computer science and the like with self-education via online courses, videos and blog posts.
Whether you’re looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level.
By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe, Google+ may have as many as 50 million registered users, which is not bad for a three-month old product. And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy. But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.
via It’s official: Google+ will be connected to everything — Tech News and Analysis.
Google is giving preference to single-page versions of a web page as opposed to component pages that contain only a portion of the information, forcing the user to click to “next” and load another URL.
Paginated content, in other words, can be counted as another factor it likely considers in search rankings.
via Google’s Gripe Against Paginated Content – MarketingVOX.