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Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART]

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Sep 202012

After severing ties with LinkedIn, Twitter inadvertently helped opponent Facebook snag 1000% more page referrals from the professional social network.

PageLever, an analytics tool for Facebook pages, points to Twitter’s June 29 decision to stop syncing updates with LinkedIn as an explanation for the spike.

“The spike happened because without Twitter, there is now a significantly lower volume of content in the LinkedIn News Feed, and therefore less competition for clicks and attention,” Brendan Irvine-Broque, PageLever’s director of growth, tells Mashable in an email. “So any non-Twitter content (including links to Facebook Pages and Page Posts) is performing much better than before.”

Irvine-Broque adds that the spike happened “immediately after the change.”

MORE: Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART].

Less than 10 percent of traffic to Facebook pages comes from outside Facebook.com

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Jul 172012

About 5 to 10 percent of traffic to Facebook pages comes from external sources rather than from within Facebook, according to data from PageLever.

The Facebook analytics company looked at 500 Facebook pages each with more than 100,000 fans and found that the average of 7.56 percent of traffic to pages came from external referrals between March 2011 and February 2012.

MORE: Less than 10 percent of traffic to Facebook pages comes from outside Facebook.com.

Google: We drove $80 billion of U.S. economic activity last year

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Jul 022012

The search giant today unveiled its 2011 Economic Impact report, and said that its search and advertising tools, including AdWords and AdSense, drove $80 billion in economic activity across the U.S. last year. The company was able to reach that figure with help from “1.8 million businesses, Web site publishers, and non-profits across the U.S.”

In order to arrive at that figure, Google used some fancy math. The company estimates that businesses that use AdWords make $2 in revenue for every $1 they spend on the advertising platform. In addition, the company assumed that a business will receive five clicks in search results for every one click on their ads.

MORE: Google: We drove $80 billion of U.S. economic activity last year

Brands Flock To Pinterest, as Google plus sink to new low

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May 232012

Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its “pin it” button now appearing alongside Facebook, Twitter and email buttons on prime web real-estate such as eBay and Amazon product pages.

Google has never been able to ” succeed ” in any of its social media initiative and this infographic makes it clear why .

Nissan, was among the biggest brands on Google plus for having one of the best new Google+ brand pages, even down to the animated GIF in its header image that gives the illusion of a car speeding by. Nearly 424,000 users have added the page to their “circles” Google+ lingo for following a person or brand and yet Nissans agency decided early on not to invest in developing content specifically for the page, which mostly contains repurposed content from Facebook.

“The bottom line was that it was pretty bleak in its traffic,” said Brandon Kleinman, director of social media and strategy at TBWA/Chiat/Day.The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return.

SOURCE Online Marketing Trends: Brands Flock To Pinterest, as Google plus sink to new low.

Online Marketing Trends: Microsoft Controls 77% US Web Traffic, Android,iOS struggles

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Apr 072012

Despite the growth of mobile platforms, Windows remains the number one operating system by a long shot, according to data from comScore.

Stepping back further, six years ago it controlled 90% of the market. And there doesn’t seem to be any reason to believe Windows is going to reverse the trend anytime soon.