Defining an organization’s digital strategy is the ultimate test in balance, creativity, and prioritization. For nonprofits, throw in the added constraints of a limited budget, sometimes limited manpower, and goals and tactics that differ from for-profit businesses (such as collecting donations as opposed to selling goods or services). I recently authored a white paper titled “Creating a Digital Strategy for Nonprofits – Part 1: Building Blocks of your Digital Strategy,” drawing on both my digital strategy expertise and track record of success with my agency’s clientele. The purpose of the paper is to give marketing leaders in nonprofit organizations a practical, step-by-step guide to defining and auditing the building blocks of their digital strategy and putting the foundations of a program in place to make it a living document that can be continually refined.

The white paper covers the process of auditing and defining the components that fit in your digital strategy and serve as the basis of your strategic recommendations. This process consists of six steps of goal-setting and identification, and a seventh step that outlines a plan, which you can analyze and adjust over time. It’s not rocket science; it’s just a simple and organized approach to creating a digital strategy to help grow your organization.

Goal-setting
The first step in the process is to make sure you understand both your organizational goals and your audience goals,

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