Why should you have Facebook House Rules? Because:
Imagine that Facebook is like a playground, where your brand can regularly connect with people and build strong relationships. As you know not everyone plays fair, and each Fan Page has its bullies posting negative or abusive comments; that’s why it’s crucial to publish ‘House Rules’ that will clearly state the purpose of your Facebook Page and identify inappropriate content that can (and probably should) be removed.
Deleting posts is definitely not an advised social network practice, but there are exceptions as to when it’s acceptable.
When fans post discriminatory comments or posts, Facebook’s official terms of use will always have the last word. As an Admin, you can encourage a healthier community with your own guidelines. Not only is it good to have these guidelines, it’s becoming necessary with all the irrelevant conversations taking over the social network, so you need to provide your fans with a space for constructive dialogue that will engage them with your brand.
House Rules are usually included in the ‘About’ section, on the company’s website, or they also often appear in the page’s tabs or notes, but before you present your audience with a bunch of restrictions, check out the following basic tips:
MORE: How To Set Up Your Own Facebook House Rules – Socialbakers.
