As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.
Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.
For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.