The Sunday circulars and coupons are a main reason why it is the most popular day of the week for newspapers. Consumers, it appears, have been trained to behave similarly on that day online as well, a blog post from Compete notes. Despite the steady drop in newspaper readers, consumers still flock to retailers’ sites such as Target or Best Buy to check for coupons on Sunday, Compete found.
“Based on the huge spikes in traffic on Sundays, it appears that consumer awareness of Sunday as the start of a new week of sales still appears to be strong. Sunday is one of the busiest days for consumers to visit both sites.”