How Orabrush’s $28 Facebook Ad Buy Won Over Walmart

 Marketing, Your Brand  Add comments
Sep 212011
 

Orabrush can thank a $28 Facebook ad buy for helping get its $5 tongue brushers into 3,500 Walmart stores. The retail partnership, announced today by Salt Lake City-based Orabrush, seemed in peril just a few months ago as the brand’s marketers felt the big box retailer was icing them.

“We were talking with Walmart, but then they kind of blacked out on us,” Jeffrey Harmon, Orabrush’s CMO, told ClickZ News. “They stopped returning our emails. For weeks and weeks, they weren’t responding. And we didn’t want the thing to go cold.”

That’s when Harmon bought ads on Facebook’s self-service platform targeting college graduates in Bentonville, AR, where Walmart is headquartered. The ad copy stated that Walmart employees had bad breath.

via How Orabrush’s $28 Facebook Ad Buy Won Over Walmart | ClickZ.