Words that Work on Social Media

 Marketing, Your Brand  Add comments
Sep 162011
 

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous “coupon” ? It had an engagement 39% above average.

On the other end of the spectrum, seemingly popular keywords, such as “sale”,  “save,” “deal,” “% off” and “bargain” have lower-than-average engagement rates –  30% lower in the case of “sale.”

Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.

via Words that Work on Social Media – MarketingVOX.