Sep 152011
 

A brand that embraces feedback — both positive and negative will be seen as open and receptive to its customer base. By acknowledging your imperfections in a transparent and authentic manner, you will find that you have an opportunity to convert some of your most negative critics into your strongest brand advocates.

Look at these examples of how to turn negative feedback into positive spin:

via How to use negative feedback to benefit your brand – iMediaConnection.com.