Everyone says it’s hard to measure social good success. Well, non-profit consultancy Convio begs to differ. The firm recently put out an infographic showing that the Internet is the fastest-growing channel for non-profits.
The graphic compares money raised, awareness gained and a variety of other factors across a three-year period. Since 2008, non-profits have cracked the $1 billion mark for online fundraising. In 2010, the average online gift jumped up to $91.94.