Words that Work on Social Media

 Marketing, Your Brand  446 Responses »
Sep 162011
 

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous “coupon” ? It had an engagement 39% above average.

On the other end of the spectrum, seemingly popular keywords, such as “sale”,  “save,” “deal,” “% off” and “bargain” have lower-than-average engagement rates –  30% lower in the case of “sale.”

Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.

via Words that Work on Social Media – MarketingVOX.

How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button

 interface, Marketing, Your Brand  16 Responses »
Sep 162011
 

 

 

Facebook news feed updates by both users and Pages display a “Share” button that lets users repost that update to their friends. Updates that have been reposted at least once display a count of how many times they’ve been reposted next to a link labeled “View Shares”. This link helps posts stand out in the feed and indicates to your audience that other users thought the update was important and its therefore worth reading, clicking or reposting. Its important for you to solicit Shares of your updates so they receive this distinction.

Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.

via How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button.

How to use negative feedback to benefit your brand

 Marketing, Your Brand  158 Responses »
Sep 152011
 

A brand that embraces feedback — both positive and negative will be seen as open and receptive to its customer base. By acknowledging your imperfections in a transparent and authentic manner, you will find that you have an opportunity to convert some of your most negative critics into your strongest brand advocates.

Look at these examples of how to turn negative feedback into positive spin:

via How to use negative feedback to benefit your brand – iMediaConnection.com.

How Much Money Do Americans Give Online? [INFOGRAPHIC]

 Marketing, Your Brand  249 Responses »
Sep 142011
 

 

 

Everyone says it’s hard to measure social good success. Well, non-profit consultancy Convio begs to differ. The firm recently put out an infographic showing that the Internet is the fastest-growing channel for non-profits.

The graphic compares money raised, awareness gained and a variety of other factors across a three-year period. Since 2008, non-profits have cracked the $1 billion mark for online fundraising. In 2010, the average online gift jumped up to $91.94.

via How Much Money Do Americans Give Online? [INFOGRAPHIC].

Inspiration! Top 20 Facebook page status updates

 interface, Marketing  192 Responses »
Sep 082011
 

 

We have analyzed the status updates of all the pages with above 1 million fans, and have created an overview of the best status updates (text-only udpates) that these pages sent over the period of the last couple months, which you can see below.

via Inspiration! Top 20 Facebook page status updates – Socialbakers.

Google buys Zagat, in original-content gambit

 Internet News, Marketing  278 Responses »
Sep 082011
 

 

 

Google today acquired Zagat in an effort to bolster its local products with the restaurant rating service. More notable is that Zagat is a content company.

In a blog post, Google said that Zagat will “be a cornerstone of our local offering.” Zagat is best known for its original reviews and rating service.

There are a few key elements to the Zagat purchase:

• Google will build out its local coverage and have reviews in more than 100 cities.

• Google is showing that it may actually have to own some content instead of merely aggregating it.

• As Robert Scoble noted, Zagat’s reviews are social-friendly and play in with Google+.

via Google buys Zagat, in original-content gambit | Digital Media – CNET News.

Dying Or Still Evolving? Industry Continues to Bet on the Latter for Daily Deals

 Marketing  444 Responses »
Sep 082011
 

The drumbeat heralding the demise, or at least leveling off, of the daily deal market has been picking up in recent days. Most recently, news broke that Groupon was delaying its IPO.

Other worrisome recent events for the industry: Facebook has pulled its Daily Deal offering; Yelp is scaling back its sales force for these products. Experian Hitwise reported a significant drop-off in Groupon traffic this summer; according to PriceGrabber’s Local Deals Survey, 52% of respondents expressed feeling overwhelmed by the number of daily deal emails they receive.

via Dying Or Still Evolving? Industry Continues to Bet on the Latter for Daily Deals – MarketingVOX.

The Modern History of the Resume [INFOGRAPHIC]

 Design, Marketing, Your Brand  543 Responses »
Sep 072011
 

 

 

 

The role of the resume has remained constant throughout its 500 years of existence — the point of the resume is to get an interview, in hopes of finally landing a job.

Relative to other forms of communication, though, it hasn’t changed all that much. In fact, most of the changes have been merely cosmetic — most employers still require a one-sheet, black-and-white printed resume at interviews, regardless of the fact that we all use email and have had access to much better design options for years now.

via The Modern History of the Resume [INFOGRAPHIC].

Study: Negative Online Reviews Influence 80 Percent of Shoppers

 Internet News, Marketing, Your Brand  470 Responses »
Aug 312011
 

Imagine you found a great deal on a flux capacitor. Not only does it make time travel possible, but the new version is able to freeze time and only requires half a gigawatt to operate. Plus, it’s 33 percent cheaper than the one Doc Brown built into the DeLorean. Sounds like a no brainer, until you read a couple online reviews claiming it set their cars on fire. And so you remove it from your shopping cart. This isn’t unusual, and according to a new study, it happens far more often than not.

via Maximum PC | Study: Negative Online Reviews Influence 80 Percent of Shoppers.

13 Best Practices for Restaurants on Facebook

 Marketing, Your Brand  666 Responses »
Aug 312011
 

 

 

Naturally, there are a lot of restaurants on the world’s largest social network, though there could be a lot more, and many of the ones that do have Facebook Pages could be better. To that end, Mashable spoke with social media stars from the hospitality industry about some best practices when it comes to Facebooking food.

via 13 Best Practices for Restaurants on Facebook.

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