Sep 082011

The drumbeat heralding the demise, or at least leveling off, of the daily deal market has been picking up in recent days. Most recently, news broke that Groupon was delaying its IPO.

Other worrisome recent events for the industry: Facebook has pulled its Daily Deal offering; Yelp is scaling back its sales force for these products. Experian Hitwise reported a significant drop-off in Groupon traffic this summer; according to PriceGrabber’s Local Deals Survey, 52% of respondents expressed feeling overwhelmed by the number of daily deal emails they receive.

via Dying Or Still Evolving? Industry Continues to Bet on the Latter for Daily Deals – MarketingVOX.