Apr 132012
 

Back in March, we posted about how this could be the year where the National Ignition Facility breaks even with laser fusion, reaching the point where as much power is generated as is input. This doesn’t mean we’ve got a fusion power plant around the corner, though, and researchers have come clean about what the hold-up is.

Fusion power is what you get when you take two lightweight atomic nuclei and fuse them together into one heavier atomic nucleus, releasing energy in the process. It’s far cleaner and far more efficient than fission power, and the only reason that we’re not taking advantage of it right now is that it requires temperatures and pressures on the order of what you’d experience at the center of the sun to get it to work.

At MIT, they’ve been working on getting fusion to happen inside a Tokamak (called the Alcator C-Mod, pictured above), which is a piece of equipment that uses intense magnetic fields to confine and heat plasma to the point that fusion can be initiated, which is something on the order of tens to hundreds of million of degrees.

READ MORE:

via MIT scientists explain when we’ll have fusion power | DVICE.

 


Apr 122012
 

You could argue that your clever Facebook status updates and Frank Bruni-esque Yelp reviews are priceless, but the user data you generate can be converted into actual dollars and cents, thanks to the folks over at Backupify. But before anyone goes out looking to cash in on their status updates, it should be noted that the study points only to theoretical values.

As it turns out, Yelp reviews are valued at $9.13, while individual tweets translate to a paltry $0.001. A Foursquare check-in? $0.40. Updates on Path came in slightly higher at $0.50 each.

As for why there are such vast discrepancies, Rob May of Backupify explained to Business Week that, “The reason that Yelp reviews are valued so highly is that every review creates lot of value for other users,” he said. “You can’t create a lot of value for a lot of Path users because by its nature, it’s limited.”

 

via Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study INFOGRAPHIC.

 


Apr 112012
 

Google announced today a major redesign and a set of new features for users of its Google+ service. Navigation and several user interface features on Google+ pages have gotten a design makeover, and several new features aim to attract more users to share photos and promote more interactions with each other.

Google has overhauled navigation by making things simpler than its previous design. Pages now feature a cleaner, more minimalist look to match some of Googles more recent updates to other applications like Gmail. A new “ribbon” of icons for home, profile, pages, and photos simplifies access to some of its major features. These icons can now be customized to users individual preferences. The end result is that now pages have a very clean, streamlined look made up of app-like icons.

Google+s new look and features also emphasize photos now more than ever before. Photos are now displayed prominently, using more space on the browsers screen. The new layouts are larger and more elegant, and they resemble the photo displays on sites like Tumblr or Flickr.

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via Google+ updates its user interface, refines navigation and photos.

 


Apr 102012
 

YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O’Neal to produce original video content. Here’s why digital marketers can’t ignore the shift.

The game just changed. YouTube is investing an unconfirmed $100 million in original programming.

Talent includes names like Rainn Wilson, Deepak Chopra, Justin Lin, Anthony Zuiker, Amy Poehler, Ashton Kutcher, Shaquille O’Neal, and Tony Hawk. Studios, such as Maker Studios in Culver City, are focused on production. (Maker is reportedly producing 300 YouTube videos each month at the cost of $1000 each.) And the Wall Street Journal reports that Google is making the deal attractive to the content creators, with a reported 55 percent of ad revenues going to the program makers.

via Why YouTube’s original programming changes the game – iMediaConnection.com.

Apr 102012
 

Average Facebook ad clickthrough rates are highest on weekends and lowest on Monday, according to new research by TBG Digital.

Specifically, Saturday’s average CTR is 12 percent higher than average CTR on Monday. Advertisers can use this information to understand their own campaign performance and perhaps adjust their Facebook ad strategies.

Facebook ad clickthrough rate is closely tied to cost per click and cost per impression. Ads with higher CTR are generally served more frequently. When ads have lower CTR, advertisers typically have to increase their bid price to get the same number of impressions. Facebook advertisers who want to maximize the CTR of their ads might decide to shift campaigns to the weekend when the averages seem to be in their favor.

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via Facebook ads have higher clickthrough rates on weekends, study finds.

 


Apr 102012
 

The master plan for Chrome OS was to move everybody into the cloud — away from file systems and desktops — and towards the Web browser as the operating system. Having failed to build much momentum, Google’s giving the OS a more traditional desktop experience — one that takes cues from Windows and OS X.

Google Operating System reports that the latest developer channel release of Chrome OS brings a “desktop, taskbar, apps on the desktop, wallpapers and overlapping windows” to the We browser-based Chrome OS.

Dubbed “Aura,” the new interface is a “hardware-accelerated user interface framework that offers rich visuals, large-scale animated transitions and effects.” It’s available for Samsung and Acer Chromebooks, but not Google’s own Cr-48 genericbook.

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via Google’s new Chrome OS is like a hybrid between Windows and OS X | DVICE.

 


Apr 092012
 

Does your cat show an interest in the images and sounds coming from your computer? Did you know you can take that a step further with videos tailor-made for feline viewing pleasure?

YouTube user Meghan Koley has created an entire channel dedicated to videos for cats. We asked Koley what inspired her to curate the content.

“I was inspired to create the channel based on my experience with cats — [theyre] entertained by certain videos just as much as humans are,” Koley told Mashable.

“There are millions of videos of cute cats doing cute things on YouTube, so I thought why not entertain the YouTube star itself and the owner at the same time?”

Koley’s channel, “Videos For Your Cat”, contains footage of various “cat bait” creatures to which cats respond best, according to Koley.

READ MORE:

via 7 Videos Tailor-Made to Fascinate Your Cat.

 


Apr 082012
 

Newspaper advertising: Getting worse | The Economist: “N THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1.

The data, from the Newspaper Association of America, show that print revenues fell by $2,026m in 2010 and $2,103m in 2011. The online sort rose by $299m in 2010 but only $207m in 2011. Meanwhile US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow  to an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

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via Online Marketing Trends: Newspaper advertising writing its Obituary in US,UK.

 


Apr 072012
 

 

Despite the growth of mobile platforms, Windows remains the number one operating system by a long shot, according to data from comScore.

Stepping back further, six years ago it controlled 90% of the market. And there doesn’t seem to be any reason to believe Windows is going to reverse the trend anytime soon.

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via Online Marketing Trends: Microsoft Controls 77% US Web Traffic, Android,iOS struggles.

 


Apr 072012
 

Forms, there’s nothing many designers hate more than forms. They don’t necessarily bring the creativity out, or do they? Maybe it’s time we looked at forms again and understand that a form, at its most basic, is a conversation between the user and the software.

Forget point and click, forms represent the richest interaction we as digital designers will face. Next time a form comes your way don’t think it’s just a matter of applying some nice CSS effects or adding a nice jQuery flourish. There’s much more depth to designing forms.

I’ve user tested hundreds of forms and designed some complex forms for insurance companies, holiday booking interactions and many more. Chances are you’ve used one of my forms in the last few months.

Here’s the lessons I wished I’d learnt before I began designing forms.

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via 10 things every designer needs to know about forms | Feature | .net magazine.