YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O’Neal to produce original video content. Here’s why digital marketers can’t ignore the shift.
The game just changed. YouTube is investing an unconfirmed $100 million in original programming.
Talent includes names like Rainn Wilson, Deepak Chopra, Justin Lin, Anthony Zuiker, Amy Poehler, Ashton Kutcher, Shaquille O’Neal, and Tony Hawk. Studios, such as Maker Studios in Culver City, are focused on production. (Maker is reportedly producing 300 YouTube videos each month at the cost of $1000 each.) And the Wall Street Journal reports that Google is making the deal attractive to the content creators, with a reported 55 percent of ad revenues going to the program makers.