Google Drive Interface Leaked in Employee Presentation

 interface, Internet News  344 Responses »
Apr 202012
 

Tuesday we heard rumors that Google will soon be launching Google Drive — its own cloud service — and now we have an exclusive screen shot of the Google Drive interface that seems to confirm that rumor.

A Google employee giving a presentation at a university in Brazil Tuesday appears to have accessed that presentation via Google Drive. Pedro Henrique Moschetta was at the keynote, and sent Mashable a shot of what may be Google’s cloud service in action.

“Some friends and I were watching a seminar with a Google employee called João Itaqui Google Enterprise director in Brazil here at Universidade Feevale Feevale University in Novo Hamburgo, RS — Brazil when we noticed he had an option called “Drive” in his Google toolbar.” says Moschetta. “I think he, as a senior employee, has early access to Google Drive before public announcement or release.”

SOURCE:  Google Drive Interface Leaked in Employee Presentation [EXCLUSIVE].

Why video is the new TV

 Internet News, Marketing  315 Responses »
Apr 192012
 

Earlier this month, The Wall Street Journal ran an article (which I read online) about P&G cutting up to $1 billion out of its marketing budget over the next five years. The anticipated loser: TV. The predicted winner: digital. As The Wall Street Journal suggested, P&G will be “leaning more heavily on lower-cost digital marketing and easing up somewhat on pricey broadcast ads.” That’s a big change for a marketer the size of P&G. The article explored TV’s role in P&G’s marketing mix — generating awareness and interest; but it’s the digital that amplifies the message and really engages customers. Because of this new mindset, P&G is exploring a new currency to measure their marketing efforts across traditional and digital touch points: the electronic gross rating point.

Online video provides marketers the best of both worlds: the sight, sound, motion, and “magic” of traditional TV, and the targetability, accountability, and interactivity of online media.

SOURCE: Why video is the new TV – iMediaConnection.com.

 

Why brands on a budget need bloggers

 Marketing, Your Brand  343 Responses »
Apr 192012
 

Working with bloggers is one of the smartest things an independent brand can do to amplify its voice and presence, even on a modest budget, to compete with bigger and better-funded brands. This is even more true when it comes to brands targeting women. Many indie brands have been successful using this method, but what are the keys to doing it well? Use the following tips as your guide to doing it right.

SOURCE: Why brands on a budget need bloggers – iMediaConnection.com.

 

5 Biggest Facebook Timeline Mistakes

 interface, Your Brand  452 Responses »
Apr 182012
 

The Facebook Timeline for brands has been launched a few weeks ago but some Pages still need to learn from their mistakes.

 

SOURCE: 5 Biggest Facebook Timeline Mistakes – Socialbakers.

 

Top Schools from Berkeley to Yale Now Offer Free Online Courses

 Education, Internet News  400 Responses »
Apr 182012
 

On average, it will cost $55,600 to attend Princeton, Penn, Michigan or Stanford next year. But now you can enroll in online courses at all four universities online for free.

The universities won’t just be posting lectures online like MIT’s OpenCourseWare project, Yale’s Open Yale Courses and the University of California at Berkeley’s Webcast. Rather, courses will require deadlines, evaluations, discussions and, in some cases, a statement of achievement.

“The technology as well as the sociology have finally matured to the point where we are ready for this,” says Daphne Koller, a co-founder of Coursera, the for-profit platform classes will run on.

“This is a group that didn’t grow up at a time when there weren’t browsers,” Koller adds. “They have the mental state that allows them to say, ‘I’m willing to get a good portion of my education online.’”

Coursera grew out of an experiment in Stanford’s computer science department that opened up a handful of classes to non-Stanford students via the Internet. The online students received a signed letter from the instructor (but no credit) upon completion.

SOURCE: Top Schools from Berkeley to Yale Now Offer Free Online Courses.

 

Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT]

 Internet News, Tech News  477 Responses »
Apr 182012
 

Google‘s foray into personal cloud storage, Google Drive, is about to launch next week, according to a report from The Next Web.

Citing a draft release from one of Google’s launch partners for the service, TNW claims the service will initially be free, giving out 5 GB of storage to every user.

The details on how, exactly, Google Drive will integrate with your PC are scarce; “desktop folder” integration on Mac and Windows machines is mentioned, but not explained.

The launch date could very well be real. In February 2012, a report (with screenshots) said the service is already live for some users, which usually means the official launch is coming soon.

SOURCE: Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT].

 

Facebook pages for artists now include ‘listen’ button

 interface, Internet News  176 Responses »
Apr 182012
 

Facebook has implemented a “listen” button on artists’ fan pages that lets users instantly stream songs from an artist’s catalog.

The button, which sits between options to Like and message the page below an artist’s cover photo, plays music using whichever Facebook-connected streaming service a person uses most frequently. Users can play and pause a song with the button, but they have to visit the streaming service to skip to the next song or fast forward through a track.

The feature will help users sample music when they visit an artist page for the first time and could help make Facebook a go-to option for people looking for new music, similar to how many people used MySpace in its heyday. Streaming services will benefit from the traffic and artists will appreciate Facebook linking to legally licensed versions of their work. Page tab application companies like ReverbNation and BandPage could suffer, since one of the key features they offer is music players for artists’ Facebook pages.

SOURCE: Facebook pages for artists now include ‘listen’ button.

 

Facebook Rolls Out Bigger Profile Images, Days After Google+

 interface, Internet News  458 Responses »
Apr 162012
 

Facebook Rolls Out Bigger Profile Images, Days After Google+: “Over the course of the last week, Facebook has started to roll out a small improvement to Facebook profiles, increasing the size of a user’s profile picture on their Timeline, a move that comes just days after Google updated Google+ profiles to sport a larger photo.

Previously, a Timeline photo measured 130 x 125 pixels, overlaying a user’s Timeline Cover image. The image is a smaller version of a user’s profile image, which can be displayed in full when a visitor clicks it.

However, as Emanuele Bartolomucci and a number of Twitter users have noticed, Facebook’s profile images now measure 166 x 160 pixels.

SOURCE: Online Marketing Trends: Facebook Rolls Out Bigger Profile Images, Days After Google+.

 

YouTube Opens Partner Program to Everyone

 Internet News, Your Brand  255 Responses »
Apr 132012
 

YouTube‘s Partner Program, previously opened only to producers of very popular content, is now open to all content creators from the 20 countries where the program is available.

To become a YouTube Partner, you need to enable your YouTube account and successfully monetize at least one of your videos.

YouTube’s guidelines for successful monetization are here, but in a nutshell, your best bet is to create original content while owning all the rights to commercially use all the visuals and audio in your video.

via YouTube Opens Partner Program to Everyone.

 

We’re ’99 percent sure’ we discovered life on Mars in 1976

 Tech News  202 Responses »
Apr 132012
 

New analysis of an experiment performed by the Viking landers suggests that evidence of microbial life in the Martian soil may have been detected 36 years ago. As one of the authors of this new paper puts it: “on the basis of what we’ve done so far, I’d say I’m 99 percent sure there’s life there.” Whoa.

The experiment that the researchers looked at has been a controversial one for a very long time. It was called the Labeled Release (LR) experiment, and it was one of a set of four different tests that the Viking landers carried to try to detect life on Mars. In the LR experiment, the lander scooped up a sample of Martian soil and dumped it into a chamber which was then sealed up. A drop of a slightly radioactive nutrient solution was added, and then the air above the soil sample was monitored so see if there was anything alive in the soil metabolizing those nutrients.

To the surprise of everyone, the LR experiment detected a steady stream of radioactivity coming out of the soil after the nutrient solution was added. Something was definitely going on. However, the other three experiments didn’t come up with anything at all, and the consensus back in 1976 was that the LR result was just some chemical reaction caused by rocks as opposed to any sign of microbial life.

New research published last month in the International Journal of Aeronautical and Space Sciences has taken a fresh look at the Viking LR experiment results, and the authors of this paper seem confident that the best way to explain the data is through the existence of microbial life after all.

READ MORE:

via We’re ’99 percent sure’ we discovered life on Mars in 1976 | DVICE.

 

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