Apr 192012
 

Working with bloggers is one of the smartest things an independent brand can do to amplify its voice and presence, even on a modest budget, to compete with bigger and better-funded brands. This is even more true when it comes to brands targeting women. Many indie brands have been successful using this method, but what are the keys to doing it well? Use the following tips as your guide to doing it right.

SOURCE: Why brands on a budget need bloggers – iMediaConnection.com.

 


Aug 262011
 

Marketers know that the art of positioning a brand involves designing an image and or an offer to occupy a distinctive place in the mind of a specific target market. Great positioning doesn’t appeal to everyone — rather, it appeals more intensely to fewer people, but the right people — the main people you are targeting. To begin with, it is paramount to perform a self assessment of principles, values, strengths, weaknesses, ethics, and eccentricities that will establish who you are in the eyes of others.

via How to transform yourself into a brand – iMediaConnection.com.