Marketers know that the art of positioning a brand involves designing an image and or an offer to occupy a distinctive place in the mind of a specific target market. Great positioning doesn’t appeal to everyone — rather, it appeals more intensely to fewer people, but the right people — the main people you are targeting. To begin with, it is paramount to perform a self assessment of principles, values, strengths, weaknesses, ethics, and eccentricities that will establish who you are in the eyes of others.

via How to transform yourself into a brand – iMediaConnection.com.