Newspaper advertising writing its Obituary in US,UK

 Internet News, Marketing
Apr 082012
 

Newspaper advertising: Getting worse | The Economist: “N THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1.

The data, from the Newspaper Association of America, show that print revenues fell by $2,026m in 2010 and $2,103m in 2011. The online sort rose by $299m in 2010 but only $207m in 2011. Meanwhile US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow  to an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

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via Online Marketing Trends: Newspaper advertising writing its Obituary in US,UK.