3 lousy branded YouTube channels

 Internet News, Marketing, Your Brand  439 Responses »
Jul 242012
 

Now, there are three data points that are publicly available for developing a lousy scale for YouTube brand channels: video views, subscribers, and uploaded videos.

I quickly decided against using “video views.” This seems like a more appropriate metric for comparing individual YouTube videos.

“Subscribers” is a more appropriate metric for comparing YouTube channels. Users subscribe to channels to receive updates and stay informed when something new occurs. Subscribers are consistently more engaged with a brand’s content and watch a brand’s videos on a regular basis.

VidStatsX provides a list of the top 2,000 most-subscribed YouTube channels. It also provides lists of the top 100 most-subscribed YouTube channels in 16 categories.

But, some YouTube brand channels were launched earlier than others, giving them a head start in adding subscribers. And is a channel lousy simply because it hasn’t made it to one of these lists yet?

On May 20, 2012, the YouTube Blog said there were “tens of millions of channels on YouTube.” So, even if a YouTube brand channel doesn’t make it to bottom of the top 100 most-subscribed YouTube channel’s list in its category, it might still be pretty good.

This is where “uploaded videos” factors into the lousy scale.

A very good YouTube brand channel should be able to generate more subscribers per uploaded video than other channels in its category. This means that a really bad — or lousy — channel would be one that has generated fewer subscribers per uploaded video than its competitors.

This methodology lets you calculate the equivalent of the batting average for a YouTube brand channel.

A pretty lousy branded YouTube channel in the auto and vehicle category

To take my new lousy scale out for a test drive, I started in YouTube’s automotive category. To my surprise, here’s what I found:

 Brand  Subscribers  Videos  Subscribers/Video

Audi Deutschland  95,173  893  106.6

Chevrolet  81,799  1,321  61.9

Mercedes-Benz  72,126  112  644.0

Ford  68,966  347  198.7

Honda  68,018  289  235.4

Cadillac  43,762  198  221.0

Hyundai USA  40,256  333  120.9

Toyota Deutschland  39,651  214  185.3

Volkswagen USA  36,535  211  173.2

Buick  2,059  434  4.7

Based on this data, Buick’s branded YouTube channel is pretty lousy. It has the lowest number of subscribers per video in the autos and vehicles category. By comparison, the Mercedes-Benz channel has generated 137 times more subscribers per video.

MORE:  3 lousy branded YouTube channels

 

A few page tab apps begin to recover losses following removal of default landing tab: here’s why

 interface, Internet News, Your Brand  475 Responses »
Jul 242012
 

There are a few things going on here. Page owners who thought tab apps were eliminated completely with Timeline have realized this isn’t the case and begun adding apps to their pages again. Users are becoming accustomed to the new layout and learning where to find additional content through apps. Page owners are adapting and employing better strategies to support the tab apps they implement. And clever developers are taking steps to help page owners understand best practices for apps on Timeline. Pages and developers that haven’t changed their approach have seen their numbers bottom out, as in the first graph above.

The key difference since Timeline is that now page owners have to actively promote their tab applications, whereas previously the app was the first thing new visitors saw when they came to the page. Woobox’s DeCarlo says he immediately recognized this and when Timeline launched, Woobox added a feature to give page owners a short shareable URL with a customizable image, headline and summary that would appear when the link was posted to Facebook.

Thunderpenny, another page app developer that is seeing an increase in users, has a new Tips & Tricks section that explains what page owners should do now that the default landing tab option is gone. For example, the developer recommends changing the links on a company’s website to lead to a specific tab rather than the main page. It also recommends giving the app prime placement among other tabs and using the new “pin post” option to prominently feature a status update that links to the tab.

MORE:  A few page tab apps begin to recover losses following removal of default landing tab: here’s why.

 

How to avoid being lost in the digital crowd

 Marketing, Your Brand  280 Responses »
Jul 232012
 

While search engine marketing and optimization are critical elements of marketers’ branding efforts through Google, other sites, such as Google+ and Twitter, offer additional branding opportunities. In particular, Facebook provides the best example of the benefits of building brand identity within a destination site.

The outreaching brand

On Facebook, marketers were quick to launch branded pages linking to their own websites. The traffic to their Facebook pages quickly took off. However, consumers don’t always want to leave the Facebook site to click out to individual business websites — in many cases, they are happier to interact with the brand in the Facebook environment. The key was to bring the brand to the consumer.

Today, successful brands go where consumers congregate rather than wait for consumers to come to them. This requires building up an extensive brand presence within consolidated sites — in essence, syndicating the brand experience on digital properties outside of their business’s own domain. Brands such as Coca-Cola, Disney, and Starbucks have been successful in creating powerful brand destinations within Facebook, with ever-growing fan bases of more than 20 million each.

MORE:  How to avoid being lost in the digital crowd

 

Facebook adds new duplicate page finder tool for admins to report unofficial pages

 Internet News, Your Brand  298 Responses »
Jul 172012
 

Some Facebook page owners are seeing a new “Report Duplicates” module that allows them to search for pages related to their own and report those that are unofficial. Facebook will review the duplicates and then recategorize them as community pages that link back to the official fan page.

 

MORE:  Facebook adds new duplicate page finder tool for admins to report unofficial pages.

 

9 buzzwords that ignite followers

 Internet News, Marketing, Your Brand  494 Responses »
Jul 172012
 

What makes for a great post in social media? It’s the question that haunts community managers and marketing directors. First, the bad news. You know it. I know it. But I have to point it out: The most effective posts and updates are going to depend on your community. If you have good analytics reporting and pay attention to your fans, you’ll figure it out eventually. (More good info on this here.)

Now, for the good news: There are, in fact, a few magic bullets for Facebook and Twitter. The following discussion covers only Twitter and Facebook. The best research is available for these two platforms more than any others. So let’s take a look at some of the available data to find the buzzwords that ignite your social media followers.

The buzzwords: “Please” and “thank you”

Why they’re powerful

Didn’t your mother teach you anything? Sheesh. The exact same behavior that keeps everyone in the real word from thinking that you’re an asshole applies to the social media world too. Every time you post content for your fans, you are implicitly asking, “Take time from your day and look at this thing that I just posted.” You’re asking them to do something for you, so say “please.” And if they engage, say “thank you.”

MORE:  9 buzzwords that ignite followers (single page view) – iMediaConnection.com.

 

Choosing your social network

 Marketing, Your Brand  256 Responses »
Jul 172012
 

People tend to start with the most well known, i.e. Facebook or Twitter, or they set up profiles on lots of different platforms and then struggle to keep them updated. This is what I would call a ‘tools first’ approach and it should be avoided if you want to get the best out of your social media activity.

There are two problems with this approach. First, you’re making an assumption that your target audience is actually using the platform. And second, if you are working with a small team, or on your own, it’s going to be a struggle to keep all of your profiles and pages effectively updated.

Before you do anything, start with your objectives; what are you trying to achieve? Do you want to drive traffic to your site? If so, which page do you want to drive them to? Or maybe you want to use social media to help drive new business enquiries or to position yourself as an expert in a particular subject.

Being clear on what you’re trying to achieve will make it much more likely that you will be successful.

via Choosing your social network | Opinion | .net magazine.

 

How to Create Successful Facebook, Twitter and LinkedIn Ads

 Marketing, Your Brand  400 Responses »
Jul 052012
 

Wildfire has run hundreds of successful campaigns for brands across all three networks and can share with us exactly what works and what doesn’t. In Part 1 of their Social Advertising series, part of the Adrants white paper series, the reports shares:

- Best practices for writing ad copy
– Which creative images are most popular with audiences
– The differences in layout and styling on Facebook, Twitter, and LinkedIn
– What not to do when advertising on Facebook

MORE: How to Create Successful Facebook, Twitter and LinkedIn Ads – Adrants.

 

20 social networking tips for web designers

 interface, Your Brand  477 Responses »
Jul 042012
 

Zeke Camusio, CEO of The Outsourcing Company, offers his advice on building your personal brand online with the help of LinkedIn, Twitter and Facebook

The goal for any business person jumping into social media marketing is not to add friends and swap stories and pictures, but rather, to make new business connections.

As soon as you start networking, you increase your chances of reaching new customers. However, be prepared to work at it. Here I’ll give you some simple but effective tips for the three big ones, LinkedIn, Twitter and Facebook, to help you reach new customers, promote your business and drive traffic to your website.

MORE:  20 social networking tips for web designers

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Agencies Continue to Embarrass With Self Promomotional Videos

 Agency News, Marketing, Your Brand  376 Responses »
Jun 042012
 

The latest entry in agency self-promotion comes from Fort Worth, Texas-based GCG Marketing which just released a beatnick poet/rap-style video that’s filled with all the usual superlatives and buzzword bingo you’d expect from an agency pimping itself. It’s not necessarily the fact that anything said in this video is untrue. The problem is that it, and other work like it, simply brings to light the mostly inconsequential, insignificant and irrelevant nature of an ad agency and what it stands for. In the greater scheme of things, advertising is pure puffery when compared to the important things in life that really matter.

And when an agency calls attention to the inconsequential, the insignificant and the irrelevant, it simply devalues the subject matter even further. It’s akin to watching two siblings fight over an heirloom your grandmother left you until it is torn apart into pieces that slowly fall to the ground as you all, bickering children included, realize the memory it represented is now forever tarnished. It’s truly that painful.

So please, agencies, do what you do best: create sustainable, inspiring ideas for others. The result of that creativity are what should act as your ongoing self-promotional effort. Not a platitude-filled music video.

 

 

 

SOURCE Agencies Continue to Embarrass With Self Promomotional Videos – Adrants.

 

9 shocking ads and how they fared

 Marketing, Meme, Your Brand  455 Responses »
May 222012
 

It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions. Some brands have gotten great business mileage out of this approach. Others have found themselves in deep doo-doo as consumer blowback undermined their messages and integrity.

In the following pages, you will find nine examples of shocking brand messages. Five seem to work in that they garner strong reactions, but largely of a positive nature. Four had some really bad brand consequences. Well sum up with some conclusions on what works and what doesnt.

SOURCE  9 shocking ads and how they fared single page view – iMediaConnection.com.

 

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