May 222012
 

It can be rather tempting for brands and causes to shake things up by making shocking marketing messages that cause visceral reactions. Some brands have gotten great business mileage out of this approach. Others have found themselves in deep doo-doo as consumer blowback undermined their messages and integrity.

In the following pages, you will find nine examples of shocking brand messages. Five seem to work in that they garner strong reactions, but largely of a positive nature. Four had some really bad brand consequences. Well sum up with some conclusions on what works and what doesnt.

SOURCE  9 shocking ads and how they fared single page view – iMediaConnection.com.