Marketing

How time of day affects content performance

Internet News, Marketing 258 Responses »

Apr 242012

To start, they represent the top BuzzFeed articles in terms of the amount of views received in a single hour over the past year. In other words, these three articles saw the biggest spikes in traffic of anything weve published recently. But the similarities dont end there — these spikes all occurred within the same two-hour period of the day!

Theres always been the sense among publishers and marketers that content is key, and I dont disagree with that. Each of the examples above owes the majority of its success to the fact that people found the content interesting and sharable. But the fact that each example took off at the same time of day also illustrates a pivotal role that time of day plays.

SOURCE: How time of day affects content performance – iMediaConnection.com.

What consumers share on Facebook — and why

Internet News, Marketing, Meme, Your Brand 378 Responses »

Apr 202012

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why – iMediaConnection.com.

Why video is the new TV

Internet News, Marketing 315 Responses »

Apr 192012

Earlier this month, The Wall Street Journal ran an article (which I read online) about P&G cutting up to $1 billion out of its marketing budget over the next five years. The anticipated loser: TV. The predicted winner: digital. As The Wall Street Journal suggested, P&G will be “leaning more heavily on lower-cost digital marketing and easing up somewhat on pricey broadcast ads.” That’s a big change for a marketer the size of P&G. The article explored TV’s role in P&G’s marketing mix — generating awareness and interest; but it’s the digital that amplifies the message and really engages customers. Because of this new mindset, P&G is exploring a new currency to measure their marketing efforts across traditional and digital touch points: the electronic gross rating point.

Online video provides marketers the best of both worlds: the sight, sound, motion, and “magic” of traditional TV, and the targetability, accountability, and interactivity of online media.

SOURCE: Why video is the new TV – iMediaConnection.com.

Why brands on a budget need bloggers

Marketing, Your Brand 343 Responses »

Apr 192012

Working with bloggers is one of the smartest things an independent brand can do to amplify its voice and presence, even on a modest budget, to compete with bigger and better-funded brands. This is even more true when it comes to brands targeting women. Many indie brands have been successful using this method, but what are the keys to doing it well? Use the following tips as your guide to doing it right.

SOURCE: Why brands on a budget need bloggers – iMediaConnection.com.

Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study | INFOGRAPHIC

Internet News, Marketing, Your Brand 266 Responses »

Apr 122012

You could argue that your clever Facebook status updates and Frank Bruni-esque Yelp reviews are priceless, but the user data you generate can be converted into actual dollars and cents, thanks to the folks over at Backupify. But before anyone goes out looking to cash in on their status updates, it should be noted that the study points only to theoretical values.

As it turns out, Yelp reviews are valued at $9.13, while individual tweets translate to a paltry $0.001. A Foursquare check-in? $0.40. Updates on Path came in slightly higher at $0.50 each.

As for why there are such vast discrepancies, Rob May of Backupify explained to Business Week that, “The reason that Yelp reviews are valued so highly is that every review creates lot of value for other users,” he said. “You can’t create a lot of value for a lot of Path users because by its nature, it’s limited.”

via Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study INFOGRAPHIC.

Facebook ads have higher clickthrough rates on weekends, study finds

Marketing, Your Brand 233 Responses »

Apr 102012

Average Facebook ad clickthrough rates are highest on weekends and lowest on Monday, according to new research by TBG Digital.

Specifically, Saturday’s average CTR is 12 percent higher than average CTR on Monday. Advertisers can use this information to understand their own campaign performance and perhaps adjust their Facebook ad strategies.

Facebook ad clickthrough rate is closely tied to cost per click and cost per impression. Ads with higher CTR are generally served more frequently. When ads have lower CTR, advertisers typically have to increase their bid price to get the same number of impressions. Facebook advertisers who want to maximize the CTR of their ads might decide to shift campaigns to the weekend when the averages seem to be in their favor.

Newspaper advertising writing its Obituary in US,UK

Internet News, Marketing 490 Responses »

Apr 082012

Newspaper advertising: Getting worse | The Economist: “N THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1.

The data, from the Newspaper Association of America, show that print revenues fell by $2,026m in 2010 and $2,103m in 2011. The online sort rose by $299m in 2010 but only $207m in 2011. Meanwhile US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow to an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

The Tablet Economics Index: 45% mobile Sales from iPad

interface, Marketing, Your Brand 459 Responses »

Apr 062012

Check out this graphic. When it comes to sales from mobile devices, Apple’s ipad is King, bringing 45% of all mobile sales.

SEE GRAPHIC:

Online Marketing Trends: The Tablet Economics Index: 45% mobile Sales from iPad.

McDonald’s Addresses Twitter Critics

Marketing, Your Brand 506 Responses »

Apr 032012

Few brands have tested the sometimes scurrilous terrain that is Twitter advertising more than McDonald’s. The brand has occupied the Promoted Trend spot nine times since November 2010, buying an ad unit that Twitter says costs $120,000 per day.

And whether it’s social media users questioning the “meatiness” of the McRib sandwich, turning #McDStories into ugly tales, or having urban dictionary fun with #Shamrocking, the burger chain has earned its social media stripes. Through the events, it’s appeared impervious, as consumers have at times run wild with its Twitter conversations.

In the blogosphere, the campaigns have stirred discussion on whether or not all social buzz is created equally. So ClickZ News interviewed McDonald’s social media director Rick Wion to get his behind-the-hash-tags take on Twitter.

“As a brand,” Wion said, “we know that sometimes critics will take shots, but our primary focus will always be on fans and engaging with customers.”

Here are highlights from the recent email interview:

4 smart tactics for brands on Twitter

interface, Marketing, Your Brand 245 Responses »

Apr 032012

And yet, while nearly every brand has its own Twitter account and regularly tweets, many brand messages get drowned out in the constant fire hose of tweets. To make themselves heard above the noise, brands are now racing to reach consumers in social feeds via paid media — using several marketing tactics to make sure their messages are heard. At my company, weve seen brands double their paid social stream advertising in 2011, and large brands have actually increased spend by more than four times.

But getting paid media on Twitter and other real-time social feeds right is no easy task. Which paid media strategies can brands adopt today to reach targeted audiences on Twitter? How can they reach these audiences in a measurable, scalable way — but also ensure consumers experience their messages as rich, engaging content instead of intrusive ads?

Since paid social stream advertising is so new, many brands are learning as they go. To get started, here are four concrete strategies to use social advertising to deepen your brand impact on Twitter.

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