5 Ways Your Business Should Use Twitter Hashtags Mashable 5 Ways Your Business Should Use Twitter Hashtags

 Marketing, Your Brand  280 Responses »
Sep 102012
 

Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy.

But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.

In your business’ case, you may choose to attach a hashtag, such as #smallbiz, or even your brand’s name itself, as #nike might do. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches. But hashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Throughout your campaign, the hashtag files tweets for easy search and organization within Twitter.com.

Now that you’re familiar with the basic hashtag concept, let’s apply principles specific to small businesses. Follow these five tips to improve your brand’s hashtag strategy.

MORE:  5 Ways Your Business Should Use Twitter Hashtags Mashable 5 Ways Your Business Should Use Twitter Hashtags | The top source for social and digital news.

 

McDonald’s Addresses Twitter Critics

 Marketing, Your Brand  506 Responses »
Apr 032012
 

Few brands have tested the sometimes scurrilous terrain that is Twitter advertising more than McDonald’s. The brand has occupied the Promoted Trend spot nine times since November 2010, buying an ad unit that Twitter says costs $120,000 per day.

And whether it’s social media users questioning the “meatiness” of the McRib sandwich, turning #McDStories into ugly tales, or having urban dictionary fun with #Shamrocking, the burger chain has earned its social media stripes. Through the events, it’s appeared impervious, as consumers have at times run wild with its Twitter conversations.

In the blogosphere, the campaigns have stirred discussion on whether or not all social buzz is created equally. So ClickZ News interviewed McDonald’s social media director Rick Wion to get his behind-the-hash-tags take on Twitter.

“As a brand,” Wion said, “we know that sometimes critics will take shots, but our primary focus will always be on fans and engaging with customers.”

Here are highlights from the recent email interview:

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via McDonald’s Addresses Twitter Critics | ClickZ.