Apr 132012
 

YouTube‘s Partner Program, previously opened only to producers of very popular content, is now open to all content creators from the 20 countries where the program is available.

To become a YouTube Partner, you need to enable your YouTube account and successfully monetize at least one of your videos.

YouTube’s guidelines for successful monetization are here, but in a nutshell, your best bet is to create original content while owning all the rights to commercially use all the visuals and audio in your video.

via YouTube Opens Partner Program to Everyone.

 


Apr 122012
 

You could argue that your clever Facebook status updates and Frank Bruni-esque Yelp reviews are priceless, but the user data you generate can be converted into actual dollars and cents, thanks to the folks over at Backupify. But before anyone goes out looking to cash in on their status updates, it should be noted that the study points only to theoretical values.

As it turns out, Yelp reviews are valued at $9.13, while individual tweets translate to a paltry $0.001. A Foursquare check-in? $0.40. Updates on Path came in slightly higher at $0.50 each.

As for why there are such vast discrepancies, Rob May of Backupify explained to Business Week that, “The reason that Yelp reviews are valued so highly is that every review creates lot of value for other users,” he said. “You can’t create a lot of value for a lot of Path users because by its nature, it’s limited.”

 

via Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study INFOGRAPHIC.

 


Apr 112012
 

Google announced today a major redesign and a set of new features for users of its Google+ service. Navigation and several user interface features on Google+ pages have gotten a design makeover, and several new features aim to attract more users to share photos and promote more interactions with each other.

Google has overhauled navigation by making things simpler than its previous design. Pages now feature a cleaner, more minimalist look to match some of Googles more recent updates to other applications like Gmail. A new “ribbon” of icons for home, profile, pages, and photos simplifies access to some of its major features. These icons can now be customized to users individual preferences. The end result is that now pages have a very clean, streamlined look made up of app-like icons.

Google+s new look and features also emphasize photos now more than ever before. Photos are now displayed prominently, using more space on the browsers screen. The new layouts are larger and more elegant, and they resemble the photo displays on sites like Tumblr or Flickr.

READ MORE:

via Google+ updates its user interface, refines navigation and photos.

 


Apr 102012
 

YouTube is investing big money (to the tune of $100 million) and partnering with major personalities like Ashton Kutcher, Amy Poehler, and Shaquille O’Neal to produce original video content. Here’s why digital marketers can’t ignore the shift.

The game just changed. YouTube is investing an unconfirmed $100 million in original programming.

Talent includes names like Rainn Wilson, Deepak Chopra, Justin Lin, Anthony Zuiker, Amy Poehler, Ashton Kutcher, Shaquille O’Neal, and Tony Hawk. Studios, such as Maker Studios in Culver City, are focused on production. (Maker is reportedly producing 300 YouTube videos each month at the cost of $1000 each.) And the Wall Street Journal reports that Google is making the deal attractive to the content creators, with a reported 55 percent of ad revenues going to the program makers.

via Why YouTube’s original programming changes the game – iMediaConnection.com.

Apr 092012
 

Does your cat show an interest in the images and sounds coming from your computer? Did you know you can take that a step further with videos tailor-made for feline viewing pleasure?

YouTube user Meghan Koley has created an entire channel dedicated to videos for cats. We asked Koley what inspired her to curate the content.

“I was inspired to create the channel based on my experience with cats — [theyre] entertained by certain videos just as much as humans are,” Koley told Mashable.

“There are millions of videos of cute cats doing cute things on YouTube, so I thought why not entertain the YouTube star itself and the owner at the same time?”

Koley’s channel, “Videos For Your Cat”, contains footage of various “cat bait” creatures to which cats respond best, according to Koley.

READ MORE:

via 7 Videos Tailor-Made to Fascinate Your Cat.

 


Apr 082012
 

Newspaper advertising: Getting worse | The Economist: “N THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1.

The data, from the Newspaper Association of America, show that print revenues fell by $2,026m in 2010 and $2,103m in 2011. The online sort rose by $299m in 2010 but only $207m in 2011. Meanwhile US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow  to an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

READ MORE:

via Online Marketing Trends: Newspaper advertising writing its Obituary in US,UK.

 


Apr 072012
 

 

Despite the growth of mobile platforms, Windows remains the number one operating system by a long shot, according to data from comScore.

Stepping back further, six years ago it controlled 90% of the market. And there doesn’t seem to be any reason to believe Windows is going to reverse the trend anytime soon.

READ MORE:

via Online Marketing Trends: Microsoft Controls 77% US Web Traffic, Android,iOS struggles.

 


Apr 062012
 

These brands on Twitter had to do something right because they have gained the most followers in the past month!

 

 

via Twitter’s Most Viral Brands Of The Month! – Socialbakers.

Apr 042012
 

“The Simpsons” topped our list of the fastest growing Facebook pages this week. There was also “Titanic,” the band LMFAO, several sports stars, a few blog-related pages, Miracle-Gro and Android app player for Windows PC BlueStacks.

Pages on our list this week grew from between 285,000 to 1.9 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

SEE LIST:

via ‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages.

 


Apr 042012
 

For frequent and infrequent travelers alike, nothing beats the convenience of a mobile hotspot.

Folks who travel a lot will probably want something with unlimited data and 4G service, but occasional users may want to consider a more affordable solution.

Here’s one: DataJack has the MiFi 2200 mobile hotspot for $49.99, plus around $10 for shipping, when you use coupon code DEALNEWS1.

That purchase also entitles you to a free month of service, albeit with DataJack’s low-end, 200MB data plan. Thankfully, there’s no contract here, so you can let your service expire if you want, then reactivate it as needed.

READ MORE:

via Get a DataJack MiFi Hotspot for $49.99 | Marketplace Blog – CNET Reviews.